Whether you are just starting out in your field or are a company that has been around for years, creating a strong brand is vital for the continuance, longevity, and overall success of your business. To put it simply, your brand is your company’s distinct identity. It allows you to target your consumers and your audience. Your brand can include your business’s mission, visual design, its logo, and tone of voice as well as other features. It also normally includes your commitment to high-quality products, and customer service and can even involve pricing your services or products. According to the American Marketing Association define as follows: “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.”
Importance of Establishing Your Business Branding
The purpose of your brand— in its most basic form—helps your customers know what you have to offer. Effective branding includes following brand guidelines as well as following a strategic plan for building your brand identity. Consequently, having a well-established brand will help promote customer recognition and loyalty and will help you effectively stand out among your competitors. It will even help you attract good quality talent for employees when you create an environment they want to come work within.
What Makes up a Branding
Your branding is everything from your logo and the colors you use to your font and the types of videos you post. It communicates what your business is passionate about, its mission, and its purpose. It also communicates the message of your business. What you want to say to the world, what you want to provide with your service or your product, etc. It is, in essence, the embodiment of everything your business does, provides and is passionate about.
Useful Tools to Establish Your Business Branding
Now that we have considered what business branding means and what it can involve, it’s time to look deeper into the tools that are available that can help you establish your business branding. The following are some of the most user-friendly and applicable tools available that can give you a head start in creating your ideal brand:
With this service, you can effectively simplify your brand management, connecting everyone and everything on one easy-to-access platform. Frontify understands that your brand is your bottom line in today’s competitive market. Thankfully, the software offered at Frontify helps everything brand-related for your company to come together and thrive. This platform provides everything for brand management from start to finish. Brand management execution on Frontify includes cross-team collaborations between various branding projects. This means you can use this to organize several branding elements all in one location.
Tailor Brands: Logo
One important aspect of any branding endeavor is coming up with a logo that fits your business’s mission and purpose and truly exudes what you want to say as a brand. Thankfully, Tailor Brands offers you a true one-stop shop. You can use the AI logo maker to easily create a logo that perfectly matches your brand, taking your vision to the next level as you create your website and can then be used to add to digital business cards and print branded merchandise. In just a few clicks, you can easily launch an online presence that adheres to your overall brand through various logo creation tools. Remember, your logo is your first impression on your audience, so getting your logo right, and ensuring that is truly a reflection of your brand is immensely important. You want your brand to instantly recognize your brand simply by seeing your logo.
Visme: Branded Visuals
This platform features everything you need to create documents, presentations, videos, and data visualizations for your brand. It puts the power of visual communication in your hands. It also is user-friendly, meaning you don’t have to have any prior design experience in order to use Visme. This allows you to turn figures and statistics into attractive visuals, allowing data visualization that is compelling for your audiences, even giving you the ability to attract a new audience, perhaps. Visme allows you to create, collaborate and store various brand-related items, maintaining consistency throughout your entire team. This means you can do everything from simple branded visuals of perhaps data that would promote your product or service, to creating fully interactive content and everything in between.
Prezi: Branded Videos
With Prezi, you can create high-quality video content that supports your brand. This means you can easily create video-based presentations for your online meeting, and webinars, or share on social media. You can also use this to easily issue company-wide announcements of updates throughout your entire business. Aside from branded videos, Prezi allows you to create a brand kit that includes fonts, logos, colors, and then sit back and relax, knowing your entire team is on the same page. With Prezi, you can create branded video content that displays right on the screen, next to you, meaning it will not cover your face when in a virtual meeting. It works seamlessly with many top virtual meeting software including Microsoft Teams, Zoom, YouTube, Google Meet, slack, Facebook, and more. This is the singular best way to connect and engage in the office or anywhere.
Piktochart Information Design
Your visual content should always reflect your branding. Thankfully, tools like Piktochart allow you to take advantage of visual branding tools to design professional-level graphics, images, and artwork. Conversely to tools like Illustrator or Photoshop that require intensive training to use, meaning months of time invested, Piktochart can help you create a professional-looking design in less than an hour. No graphic design experience or training is necessary to use this helpful tool. Using this, you can easily drag and drop in the editor to create brochures, infographics, and presentations in mere minutes, all of which spotlight and showcase your brand for all to see.
Lantana: Brand Tracking
Another way to promote the growth of your brand is through measurable tracking, showing your brand performance. The #1 solution for tracking your overall performance as a brand is Lantana. This tool allows you to build brand loyalty by giving you the ability to connect with your audience. In essence, this means you can get inside the head of millions of consumers located all across the globe. It also helps you understand all aspects of brand performance and how your brand is perceived, all without the cost associated with the costs and hassle of running a more complex research project. Lantana is a one-stop shop for a myriad of brand metrics that are helpful to track when building your brand’s reputation is a priority. With this tool, you can learn what groups to target for your brand and how to increase the perception of your brand, which means you optimize these various segments as part of your overall marketing plan.
Snaplytics: Social Media Analytics
Another important tool to utilize when building your brand’s social media presence is Snaplytics. This tool provides everything you need to do to create engaging stories that you can then share on social media platforms like Snapchat and Instagram. Snaplytics give you the ability to improve or alter your social media stories. The dashboard is easy to use, and you can even create a library of past content to look by on. This allows you to determine what worked well for your varying purposes.
Business Branding is Important, and These Can Help
Business branding is important to establishing your brand as a leader and authority in your industry. Thankfully, the tools listed above will help you create various elements of your brand and consolidate the entire process, meaning your data analysis, logo, and video creation is all part of promoting your brand and maintaining your brand throughout all the ways your business reaches out and the way you are considered in public.