Product-Market Fit for SaaS Products: How to Find and Validate Your Target Audience

Finding product-market fit for Software as a Service (SaaS) products is a crucial step in establishing a successful and sustainable business. With the right approach, businesses can identify and validate their target audience, ensuring their product aligns with the market’s needs. This article will offer insights into achieving product-market fit, particularly in the United States, and will also highlight the role of saas product development in this process.

Identifying Your Ideal Customer Profile

Understanding your ideal customer profile (ICP) forms the foundation of your product-market fit journey. The ICP is a detailed representation of the customer who would gain the most value from your product. It includes demographic details, industry information, and behavioral traits.

Creating an ICP involves research and analysis. According to Wikipedia, customer segmentation is a key aspect of this process. It is crucial to understand your customer’s pain points, preferences, and purchasing behavior. This process informs your product development and marketing strategies, ensuring you are targeting the right audience with a compelling value proposition.

Through this understanding, you can tailor your SaaS product to meet the needs of your ideal customers effectively, positioning your business for success in the competitive SaaS landscape.

Strategies for Identifying Your Ideal Customer Profile: Customer Interviews and Competitor Analysis

Conducting customer interviews is a proven method to understand your customers better. By engaging directly with potential customers, you can gain valuable insights into their needs and preferences. This approach allows you to tailor your SaaS product to meet these needs effectively.

Competitor analysis is another valuable strategy. By evaluating the strategies and tactics of successful competitors in your market, you can identify patterns and trends in customer behavior and preferences. This analysis helps in refining your ICP and informing your product development strategy.

Developing a Minimum Viable Product (MVP)

Developing a Minimum Viable Product (MVP) is a vital step in SaaS product development. An MVP is a version of your product with just enough features to satisfy early customers and provide feedback for future development.

The goal of an MVP is to test the market with a functional product without investing too much time and resources in development. It allows you to gauge market response and make necessary adjustments before a full-scale product launch.

Strategies for Developing an MVP that Meets the Needs of Your Target Audience: User Research and Agile Development Methodologies

User research is essential in developing an MVP that meets your target audience’s needs. It involves understanding your users’ behavior, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

Agile development methodologies, on the other hand, emphasize flexibility and customer satisfaction. These methodologies prioritize customer feedback and make it central to product development. This ensures the final product aligns with market needs and expectations, paving the way for a successful product launch.

Evaluating the Success of Your MVP Using Metrics such as User Engagement and Retention

Once your MVP is live, monitoring key metrics like user engagement and retention is crucial. These metrics provide insights into how users interact with your product and whether they find it valuable enough to continue using it.

User engagement metrics, such as session duration and frequency of use, can indicate how compelling and user-friendly your product is. User retention metrics, on the other hand, show how well your product meets users’ long-term needs.

Customer Acquisition and Validation

Once you’ve validated your product through an MVP, the next step is customer acquisition. This involves using marketing strategies to attract and convert potential customers. It’s essential to validate your customer acquisition strategies to ensure they are effective and provide a good return on investment.

Strategies for Acquiring and Validating Your Target Audience: SEO, Social Media, and Paid Advertising

Several strategies can help with customer acquisition and validation. Search Engine Optimization (SEO) can improve your product’s online visibility, while social media can be used to engage directly with your audience and build brand awareness. Paid advertising, on the other hand, can be highly targeted, enabling you to reach specific segments of your audience more effectively.

SEO is particularly effective for acquiring customers in the digital landscape. By optimizing your content for search engines, you increase the chances of your SaaS product appearing in relevant search results, leading to higher visibility and more traffic to your site.

Social media platforms offer a unique opportunity to connect with your audience on a personal level. By creating engaging content and participating in social conversations, you can build a community around your product and foster customer loyalty.

Paid advertising, while requiring a financial investment, can provide a significant return in terms of customer acquisition. Platforms like Google Ads and Facebook Ads allow for precise targeting, enabling you to reach potential customers based on their demographics, interests, and online behavior.

Best Practices for Iterating and Improving Your SaaS Product Based on Customer Feedback and Data

Customer feedback is invaluable for improving your SaaS product. By actively seeking and responding to customer feedback, you can continually improve your product to better meet your customers’ needs.

Data-driven decision-making is also crucial. By analyzing user data, you can gain insights into how users interact with your product and what features they find most valuable. This information can guide your product development efforts, ensuring you focus on features and improvements that will have the most impact on your users.

In the context of Codica’s approach to SaaS product development, customer feedback and data-driven insights are integral to the iterative process. They provide a clear direction for product enhancements and ensure the product remains aligned with market needs.


Achieving product-market fit for SaaS products involves understanding your target audience, developing a compelling MVP, and using data-driven strategies to acquire and retain customers. With a clear understanding of your ideal customer profile and a product that meets their needs, you can establish a strong presence in the SaaS market, particularly in the competitive landscape of the United States.

These strategies, when executed effectively, can result in a product that resonates with your audience and stands out in the marketplace. Remember, successful SaaS product development is an iterative process that requires constant learning, adapting, and improving. With a customer-centric approach, you can build a product that not only meets but exceeds customer expectations.


AssignmentPay Review: Offerings, Prices and Customer Support

With their flexible prices and customer-oriented policies, they’re certainly worth checking out. In this AssignmentPay review, we’ll explore the offering range, pricing structure, and customer supports services; plus we’ll talk about several pros and cons of using the company’s services.

Whether you’re a student who needs help with research paper editing or thesis writing help – read on to find out whether AssignmentPay provides what you need!

Overview of AssignmentPay

AssignmentPay is a versatile online service offering a wide array of academic writing services for students globally. They specialize in numerous types of assignments, including essays, research papers, coursework, dissertations, and more. The service’s primary goal is to support students in reaching their academic objectives by delivering high-quality, tailored writing assistance.

Custom Writing Services

AssignmentPay’s main service is providing personalized writing solutions for different academic levels and subjects. Their team of skilled writers can tackle a variety of topics and tasks, ranging from argumentative essays and term papers to book reviews, case studies, and intricate dissertations.

Editing and Proofreading

Besides writing services, AssignmentPay also offers editing and proofreading assistance, ensuring that students submit well-crafted and error-free work. This service is especially helpful for those who have already completed their assignments but require professional guidance to fine-tune their content.

Admission Essays

AssignmentPay aids students in creating persuasive admission essays, personal statements, and scholarship essays to boost their chances of being accepted into their preferred colleges or universities.

Writer Selection

AssignmentPay enables clients to select their ideal writer based on their profiles, which feature ratings, reviews, and the number of finished orders. This option allows customers to pick a writer with the appropriate expertise and experience for their specific assignment.

Revision Policy

AssignmentPay has a revision policy that permits clients to request modifications to the finished work if they are not satisfied with the quality. This ensures that customers receive a final product that aligns with their expectations and requirements.

According to Robert S Hicks, a literature professor:

“A revision policy is essential for students who use essay writing services because it ensures that their work meets the professor’s expectations and requirements. Here are some key reasons why a strong revision policy is crucial: quality assurance, customization, error correction, feedback incorporation, and academic growth.”

Customer Support

AssignmentPay offers customer support through various channels such as live chat, email, and phone. Their support team is accessible 24/7 to address any inquiries or concerns clients may have throughout the process.

Price Points for Different Assignments & Discounts Available


Generally, prices are calculated on a per-page basis, with more complex assignments and tighter deadlines costing more.

Here’s a rough breakdown of price points for different assignments:

High school level assignments: Prices for high school level tasks are usually the lowest, ranging from $10 to $38 per page.

College-level assignments: College-level work typically costs between $14 and $40 per page.

University-level assignments: University-level tasks, including undergraduate and graduate work, may range from $16 to $38 per page or more, depending on the complexity and urgency.

More complex tasks: Theses, dissertations, and other intricate assignments usually have higher price points, starting at around $22 per page and going up to $580 or more.

As for discounts, AssignmentPay offers various promotions and discount programs to attract new customers and retain existing ones. These include:

First-time order discounts: The service provides a discount for first-time customers, which could range from 10% to 20% off the total order cost.

Loyalty program: A loyalty program is available for returning customers, offering a certain percentage off future orders after a specific number of completed assignments.

Seasonal or special promotions: AssignmentPay runs seasonal or special promotions throughout the year, offering discounts or bonus services during specific periods.

Payment Options and How to Pay for Services 

AssignmentPay offers a range of payment options to ensure a seamless experience for its clients. The available payment methods include:

Credit and Debit Cards: AssignmentPay accepts widely-used credit and debit cards, including Visa, MasterCard, American Express, and Discover.

PayPal: As a trusted and secure online payment service, PayPal is also accepted by AssignmentPay for processing transactions.

Direct Bank Transfers: In certain situations, clients may be allowed to pay through direct bank transfers or wire transfers.

To pay for services on AssignmentPay, you would generally follow these steps:

Place your order: Fill out the order form on the website, providing all the necessary details about your assignment, including type, academic level, deadline, and any specific requirements.

Choose a writer: Review the available writers’ profiles and select one that best fits your needs based on their skills, experience, and customer reviews.

Deposit funds: Once you’ve chosen a writer, you may be required to deposit the funds for your order. This ensures the writer that you’re committed to the project and ready to proceed.

Release payment: After the writer completes the assignment and you are satisfied with the work, you’ll release the payment to the writer.

Customer Testimonials & Feedback 

Testimonial 1

“I am extremely impressed with AssignmentPay’s editing and proofreading services. I submitted my completed assignment for review, and they returned it polished, error-free, and ready for submission. Their attention to detail and suggestions for improvement helped me achieve a much better grade than I would have without their assistance. Thank you, AssignmentPay!”

Testimonial 2:

“Applying for college can be a daunting task, but AssignmentPay made it so much easier for me. Their team helped me craft a compelling admission essay that truly showcased my strengths and achievements. Thanks to their assistance, I was accepted into my top-choice university! I highly recommend AssignmentPay for anyone looking for professional guidance on their admission essays.”

Support Team Overview

AssignmentPay’s support team is committed to providing exceptional customer service to ensure a smooth and satisfying experience for clients. Here’s a review of AssignmentPay response time, helpfulness, and knowledge base:

Response Time

AssignmentPay’s support team is available 24/7 to address any questions or concerns that clients may have throughout the process. They offer multiple channels for communication, including live chat, email, and phone. The live chat feature typically provides the fastest response, with most inquiries being answered within minutes. Email and phone support are also prompt, with response times usually ranging from a few minutes to a couple of hours, depending on the complexity of the issue.


The support team at AssignmentPay is dedicated to providing clients with the assistance they need, whether it’s related to placing an order, choosing a writer, or resolving any issues that may arise during the project. They are friendly, professional, and genuinely committed to ensuring customer satisfaction. Their goal is to address any concerns promptly and effectively, making the entire process as seamless as possible for clients.

Knowledge Base

AssignmentPay’s support team is well-equipped with the necessary knowledge about their services, policies, and procedures. They can provide detailed information regarding the ordering process, pricing, writer selection, revision policy, and more. In addition, the team is trained to handle common issues that may arise during the course of a project, ensuring that clients receive accurate and helpful solutions to their inquiries.

Pros & Cons of Using AssignmentPay

Wide Range of ServicesPricing
Skilled WritersLimited Direct Communication
Writer SelectionDependency
Revision Policy
24/7 Customer Support

AssignmentPay FAQ

Q: What is AssignmentPay?

A: AssignmentPay is an online service offering scholarly writing assistance to students in need of academic support. They help with various assignments, including essays, research papers, dissertations, and more, ensuring high-quality work and timely delivery.

Q: How much does AssignmentPay cost?

A: The pricing for their services depends on the complexity, urgency, and length of your assignment. To get an accurate quote, please fill out the order form with all the required details.

Q: Is my personal information safe with AssignmentPay?

A: Yes, they take privacy and confidentiality very seriously. They use advanced encryption technology to protect your personal information, and they never share your data with third parties without your consent.

Review Checklist

  • AssignmentPay is an online pservice that offers academic writing services for students of all levels.
  • They provide personalized writing solutions, editing and proofreading services, and admission essay assistance.
  • Clients can select their ideal writer, and there is a revision policy to ensure customer satisfaction.
  • Pricing is calculated on a per-page basis and varies based on the type of assignment, academic level, and deadline.
  • Discounts are available for first-time customers and returning clients through a loyalty program or seasonal promotions.
  • Payment options include credit and debit cards, PayPal, and direct bank transfers.
  • Testimonials praise AssignmentPay’s editing and proofreading services and admission essay assistance.

How to List Development Tools on Resume?

In our modern world, knowing a couple of programming languages is one of the most important skills in the job market. Every field needs gadgets, machinery, or a website for its store. And this makes programming skills important. Choosing the ideal layout for your resume skills section as a resume will go a long way in helping you highlight your qualifications to your potential employer. How do you go about listing your development tools on your resume? In this post, we are going to answer this question and share with you a few tips that you can use to make your resume stand out.

Why list programming languages on your resume?

You should always list the programming languages that you are conversant with on your resume as long as they are relevant to the position that you are applying for. For instance, if you are applying for a programmer position in an organization, you need to look at the programming languages that have been listed in the job description. 

If you are not conversant with all the languages that have been listed, don’t fret. Thanks to modern technology, you can easily get the help you need online to make progress. Look at the tools that you can use and head to ResumeSpice review to increase your chances of landing your dream job. Writing a resume, research paper or campus essays for students doesn’t have to be difficult. With help from the experts, you’ll easily achieve your academic and professional goals.

Examples of programming tools to list

Since developers have lots of responsibilities, the skills that you choose to include in your document will depend on the role that you are applying to. Some of the common skills that you should feature include:

  • Programming languages – These are popular tools that most developers use to write lines of code and build apps. The languages that you choose to include will depend on what you’ve specialized in. Common programming languages include CSS, HTML, and JavaScript. To figure out how to list coding languages on your resume, review the job description.
  • Libraries – Libraries share pre-written code with developers to boost the development process. Similar to programming languages, the frameworks, and libraries that you include will depend on the role you are applying to. Popular libraries and frameworks include React and Angular respectively.
  • User Interface – Adding these skills to your document shows the hiring manager that you can accommodate other people’s needs. You need to summarize the demographics that you’ve targeted successfully and the approach that you used to fulfill their wants.  

How to list programming skills on a resume?

There are a lot of factors that you should consider before you list your programming skills successfully on your document. They include:

  1. Go through the job description

One of the first things that you should consider before listing your programming skills is to go through the original job post for the position that you want to apply for. The job description will help you know the skills that you need to highlight and the relevant experience needed to get the job.

  1. Format based on your qualifications

You should always use the right fonts and format. Tailor your skills to fit the programming skills that you possess, job position, and experience level. By keeping these elements in mind, you can easily format your current qualifications to promote employability.  

  1. Review the technical skills required

After going through the job description, you need to compare how the programming skills you have and relevant experience relate to the potential employer. If the job description does not go hand-in-hand with your qualifications, you should think of other areas that you can use to put yourself a step ahead of the crowd.

  1. Honesty is key

You should ensure that you are honest with your employer and yourself. And the potential employer that will read your resume. Ensure that you don’t include the programming languages that you aren’t conversant with or exaggerate your level of skill. If the job description doesn’t describe you, consider going after other opportunities that suit you best.

  1. Organize your skills

You need to organize your skills in order of complexity. The most advanced skills should appear before the beginner and intermediate levels. Doing this will encourage potential employers to stay engaged while they read your document. If they are skimming through resumes of different candidates, you need to have the programming skills and skill levels in the respective areas to have a greater chance of landing your dream job.

  1. Categorize skills into tools and operating systems

Apart from listing the programming skills that you possess in a bulleted and unordered format, you should consider organizing them based on different categories such as tools, programming languages, or operating systems. This will not only give the potential employer an easy time when reviewing your document but also demonstrate your organizational skills.


These are some of the best tips that will help you learn how to list programming languages on your resume. Following these tips will not only give your potential employer an easy time when going through your document but also increase your chances of landing your dream job.


Benefits of Using GitLab for Software Development

GitLab is a popular web-based Git repository manager that offers powerful and integrated tools for software development. It is an all-in-one solution that provides everything from source code management to continuous integration and deployment. With its many features, GitLab has become the go-to platform for many software developers, and for a good reason. If your company would like to reach it’s full potential to increase operational efficiency, deliver better products faster, and reduce security and compliance risks, you can use GitLab professional services partner. 

This article will explore five benefits of using GitLab for software development.

Centralized Repository Management

GitLab’s centralized repository management is one of its most significant benefits for software development teams. Its user-friendly interface simplifies version control and project management, making creating, storing, and managing source code in a single location easy. This centralized approach helps streamline collaboration among team members, making it easier to track changes, review code, and maintain project history. GitLab provides advanced tools for managing and tracking issues, milestones, and merge requests. These tools make it easier for teams to prioritize and manage work, ensuring everyone is working towards the same goals. Overall, GitLab’s centralized repository management is an essential feature that helps teams to work more efficiently and productively, resulting in better software products.

Continuous Integration and Continuous Deployment Functionality

GitLab’s integrated CI/CD tools provide development teams with several benefits. It allows the creation of pipelines that automate the building, testing, and deployment of code changes as soon as they are made to the repository. This automation minimizes manual errors, saves time, and guarantees that all changes are thoroughly tested before deployment. GitLab’s support for popular tools and platforms, such as Docker, Kubernetes, and AWS, facilitates integration with your current development environment. These features streamline the development process and significantly improve team productivity and efficiency, allowing teams to deliver high-quality software products faster and more reliably. With automated testing and deployment, developers can focus on other essential tasks, such as coding and debugging, accelerating software development and delivery. Additionally, automated testing improves the quality of software products, reducing the chances of errors and security vulnerabilities.

Robust Security Features

Security is a top priority for software developers, and GitLab recognizes this importance. It provides robust security features to safeguard your code and prevent unauthorized access. GitLab’s access controls enable you to manage user permissions and determine who can access your code. Furthermore, the platform includes built-in security testing tools like static code analysis, dynamic application security testing, and dependency scanning. These tools are designed to identify potential vulnerabilities in your code and offer recommendations for addressing them. By integrating these security features, GitLab helps developers to reduce the risk of security breaches and keep their code secure.

Traditionally, the Security SDLC has been perceived as a hindrance to innovation and fast-paced development. However, with the adoption of DevSecOps, the testing code undergoes comprehensive security checks, enabling project teams to mitigate security issues like random attacks, hacks, and system downtime. Read more about DevSecOps best practices.

Built-in DevOps Metrics

GitLab provides teams with built-in DevOps metrics to measure their performance and progress. These metrics cover a range of critical areas, such as deployment frequency, lead time for changes, and time to recovery, providing valuable insights into your team’s efficiency. By tracking these metrics, you can identify areas that need improvement and adjust your strategies accordingly. GitLab offers customizable dashboards that allow you to track and visualize key metrics, making monitoring your team’s progress easy. With these built-in DevOps metrics, GitLab enables teams to measure their progress, identify bottlenecks, and continuously improve their development process, leading to better collaboration and faster delivery of high-quality software.

Open-Source and Community Support

GitLab is a platform that provides various features and tools for software development. It is open-source and free to use, and its source code is accessible to anyone who wants to view and modify it. Moreover, GitLab has an extensive and dynamic community of developers who contribute to the platform and offer support to its users. This community provides various resources, such as forums, documentation, and plugins, to help GitLab users optimize their experience. Therefore, community support benefits users who must resolve issues, learn new skills, and collaborate with other developers. 

The collaborative nature of the GitLab community also allows developers to submit code changes and feature requests, which are reviewed and integrated into the platform, ensuring that GitLab is constantly improving and evolving. GitLab’s open-source nature and community support make it an attractive option for developers of all levels.

Final thoughts

GitLab is a powerful and versatile platform that provides numerous benefits for software development. Its centralized repository management, integrated CI/CD tools, robust security features, built-in DevOps metrics, and open-source nature make it an ideal choice for teams of all sizes. Whether you’re working on a small project or a large-scale application, GitLab can help streamline your development process and boost your team’s productivity. GitLab is a reliable and efficient platform that can enhance your software development experience and help you deliver high-quality products more quickly and efficiently.


Discover EssayPay: Expert Writers, Timely Delivery, and More

Offering the best quality services from professional writers, timely delivery, and round-the-clock customer support – it’s no wonder that is the go-to source for hundreds of college students around the world.

Read on to discover why EssayPay is quickly becoming one of the most reliable online writing solutions available today!

What Is is an online writing service that offers academic assistance to students. They provide help with various types of assignments, including essays, research papers, dissertations, and more.

Their aim is to support students in achieving their academic goals by providing them with professional writers who can deliver high-quality, original, and timely work. typically offers guarantees such as plagiarism-free content, confidentiality, timely delivery, and a revision policy to ensure customer satisfaction.

How Does EssayPay Work

EssayPay operates as an online essay writing service that assists students with their academic writing tasks. Here’s a general outline of how EssayPay works:

    Place an order
To begin, the student visits the EssayPay website and fills out an order form, providing details about their assignment, such as the topic, type of paper, deadline, number of pages, and any specific requirements.
Choose a writerAfter submitting the order form, the student can select a writer based on their expertise, experience, and customer reviews. The service may assign a suitable writer automatically, depending on the assignment’s requirements.
Deposit paymentOnce a writer is chosen, the student deposits the payment for the order. The funds are usually held in an escrow account and are only released to the writer upon successful completion of the work.
Monitor progressThroughout the writing process, the student can communicate with the writer to discuss any concerns, provide additional information, or request updates on the progress of their assignment.
Review and approveWhen the writer completes the assignment, the student receives a notification and can review the final product. If the work meets their requirements and expectations, they approve the paper and release the payment to the writer.
Request revisions (if necessary)If the student feels that some adjustments are needed, they can request revisions according to the service’s revision policy. The writer will make the necessary changes until the client is satisfied with the result.

How EssayPay Chooses Writers

The process often involves the following steps:

Prospective writers submit an application, providing information about their educational background, area of expertise, and writing experience. They also are required to submit a CV or resume.
VerificationThey verify the applicant’s credentials, ensuring that they hold relevant degrees from accredited institutions and possess the necessary knowledge and skills in their field of expertise.
Writing samplesApplicants are often required to submit writing samples that demonstrate their ability to create well-structured, coherent, and engaging content. These samples are reviewed to assess the writer’s proficiency in grammar, punctuation, syntax, and style.
Test assignmentsThey administer test assignments to evaluate the applicant’s ability to follow instructions, meet deadlines, and produce high-quality work under pressure.
InterviewIn some cases, applicants may undergo an interview to further assess their communication skills, professionalism, and understanding of academic writing standards.
Onboarding and trainingOnce selected, new writers may receive training or guidelines to familiarize themselves with the site’s policies, procedures, and expectations.
Ongoing evaluationEssayPay monitors its writers’ performance through customer feedback, quality checks, and adherence to deadlines. This helps maintain high standards and ensures that only the most competent writers continue working with the service.

Essay Quality Guarantees When You Pay for Essay

These guarantees aim to ensure customer satisfaction and maintain high academic standards:

Plagiarism-Free Content

EssayPay usually promises to deliver original, custom-written papers. They often use plagiarism-detection tools to ensure that the work provided is unique and free from any instances of copied content.

Qualified Writers

To guarantee quality work, they employ skilled and experienced writers with relevant academic backgrounds. This ensures that the assigned writer has the necessary expertise to produce a well-researched and well-written essay on the given topic.

Timely Delivery

Meeting deadlines is critical for students, so they guarantee that essays will be delivered within the agreed-upon timeframe. This helps students avoid late submissions and any potential penalties.

Revision Policy

In case a student is not fully satisfied with the completed essay, EssayPay offers free revisions within a specified period. The writer will make the requested changes until the client is happy with the final product.


They guarantee the privacy and security of their client’s personal information. This means that your data will not be shared with third parties and your use of the service will remain confidential.

Customer Support

To address any concerns or issues, they provide customer support through various channels, such as email, live chat, or phone. This ensures that clients receive prompt assistance when needed.

Features and Discounts

First-time client discountsThey offer discounts for first-time customers as an incentive to try EssayPay services. This could be a percentage of the total order price or a fixed amount.
Loyalty programsTo reward returning clients, they provide loyalty programs, offering discounts or bonus points that can be accumulated and used for future orders.
Referral programsThey encourage clients to refer friends or classmates by providing discounts or credits for each successful referral.
Seasonal or special occasion discountsDuring certain periods or events, such as holidays or exam season, EssayPay offers limited-time discounts to attract more clients.
Free featuresThe service offers free features as part of its service, such as title pages, reference lists, formatting, or plagiarism reports. These additional benefits can enhance the overall value of the service.
24/7 customer supportThey offer round-the-clock customer support to address any questions or concerns clients may have. Support channels can include email, live chat, or phone.
Direct communication with writersThey allow clients to communicate directly with their assigned writers, enabling them to discuss project details, provide feedback, or request updates on the progress of their assignments.

Money-Back Guarantee

There are some principles behind the money-back guarantees offered by EssayPay. These guarantees are designed to ensure customer satisfaction and trust:

  • Unsatisfactory work: If a client is not satisfied with the quality of the work delivered, they may be eligible for a partial or full refund. This typically involves discussing the issue with the customer support team and providing evidence of the unsatisfactory content.
  • Failed deadline: If the writing service does not deliver the work within the agreed-upon deadline, the client may be entitled to a refund, depending on the service’s policies.
  • Cancellation: In some cases, if a client decides to cancel their order before the writer has started working on it or only minimal work has been done, they may receive a full or partial refund.
  • Double payment: If a client accidentally makes a double payment for the same order, they can request a refund for the duplicate payment.
  • No suitable writer: In rare instances, if the writing service is unable to assign an appropriate writer for the specific task, they may issue a full refund to the client.

Pros and Cons of EssayPay Services

Time-saving: EssayPay can save students a significant amount of time, allowing them to focus on other academic tasks or personal commitments.Cost: Depending on the complexity of the assignment, hiring a writing service can be expensive for some students.
Expertise: They employ experienced and qualified writers who possess the necessary knowledge and skills to produce high-quality academic work.Over-reliance: Relying too heavily on writing services may hinder a student’s ability to develop their own writing skills and could lead to academic dependency.
Plagiarism-free content: This reputable writing service guarantees original, custom-written papers, ensuring that students receive unique content that adheres to academic integrity standards.Ethical concerns: Some individuals argue that using writing services is unethical, as it may not accurately represent a student’s own work or abilities.
Timely delivery: They promise to meet deadlines, helping students avoid late submissions and any associated penalties.
Revision policy: They freerevisions within a specified period, enabling clients to request changesuntil they are satisfied with the final product.
Customer support: They provide round-the-clock customer support, addressing any questions or concerns clients may have throughout the process.

Summing Up is an online writing service that offers academic assistance to students. The service provides help with various types of assignments, including essays, research papers, dissertations, and more. typically offers guarantees such as plagiarism-free content, confidentiality, timely delivery, and a revision policy to ensure customer satisfaction. 

There are pros and cons to using a writing service, such as time-saving and expertise, but over-reliance and ethical concerns can also be a consideration. offers additional features and discounts, such as first-time client discounts, loyalty programs, and referral programs. They also offer a money-back guarantee to ensure customer satisfaction and trust.


Outsourcing SEO to ChatGPT: The Pros and Cons

As businesses continue to expand their online presence, search engine optimization becomes more important than ever. The right SEO strategies can help your website rank higher in SERPs, attract more traffic, build personal brand credibility and awareness, and increase your company’s visibility.

The Head of SEO at and most SEO experts remark that to get the best outcome from the optimization, it is better to opt for professional services. Otherwise, businesses should have the necessary expertise and resources to handle SEO in-house. However, there is another widespread solution, like outsourcing. Currently, the question that is on everyone’s lips is whether it is possible to outsource SEO to ChatGPT. In this article, we will discuss the pros and cons of resorting to this popular tool.

What Is ChatGPT?

ChatGPT is a large language model. It is developed by OpenAI and based on the GPT-3.5 architecture. It is a chatbot designed to generate almost anything, from human-like responses to text-based prompts, making it a valuable tool for a wide range of applications.

In fact, ChatGPT gives text based on data that is available online. It can compose full pieces of content or assist users in rendering exciting ideas. The content produced by this AI system is thought to be exceptionally precise and advanced, to the point that scripts written by it may even fool scientists.

According to an investigation by the Swiss bank UBS, ChatGPT is the fastest-growing application of all time. The study estimates that this AI model had 100 million active users in January, which is only two months after its launch. ChatGPT is now regarded as one of the most efficient computer programs. It is not surprising, as it can remember past responses, filter out any potentially obscene information, and allows users to make edits to their algorithm or fixes to the generative text if needed.

Pros of Resorting to ChatGPT with SEO Tasks

Considering all the above, there are some potential advantages to using the popular AI model when it comes to search engine optimization.

Time-Saving Tool

One of the most significant advantages of outsourcing SEO tasks to ChatGPT is the time-saving aspect. This AI system can handle a large volume of assignments and processes in a short amount of time. It is particularly useful for companies that do not have the resources or staffing to manage all the work in-house. Outsourcing several objectives of the SEO strategy to ChatGPT frees up valuable time and resources that can be redirected toward other core business purposes and functions.

Cost-Effective Solution

Delivering some SEO aspects to ChatGPT can be cost-effective for some businesses, especially those operating on a tight budget. Hiring a consultant or expert to perform tasks may be an expensive option, particularly for startups. ChatGPT can accomplish many of the jobs included in the SEO plan, such as:

  • assist with content creation (writing SEO-oriented blog posts, texts for landing pages, and articles);
  • brainstorming ideas for a glossary of terms or phrases related to your keywords;
  • offering categories and subcategories related to your goods or services;
  • presenting questions that a potential client might ask;
  • composing title tags, headers, and meta descriptions;
  • producing product descriptions (a valuable feature for eCommerce stores).

Given how much importance Google places on the content, you may be concerned about whether this search engine cares about the content generated by ChatGPT. However, you may rest assured that Google doesn’t care if artificial intelligence makes your texts. Moreover, this search engine giant has even posted its guidelines for utilizing AI.

Provides Advanced Analytics

ChatGPT’s advanced analytics abilities make it an ideal tool for SEO needs. This AI is capable of analyzing vast amounts of data and generating insights that can help businesses make informed decisions and identify potential areas for improvement.

Cons to Expect in the Case of Outsourcing SEO to AI

Despite the benefits the well-known AI system delivers, there are some drawbacks to expect from using it.

Limited Human Interaction

One of the downsides of outsourcing SEO to ChatGPT is the lack of human interaction. This is an AI language model, which means it does not have the same level of personalization and communication skills as a human SEO expert. It may lead to miscommunications or misunderstandings.

This AI is still considered an up-and-coming technology. At the same time, despite covering large language models, it still has its limitations and restrictions. While ChatGPT undoubtedly has many helpful and beneficial applications in terms of executing SEO tasks, it is necessary to pay attention to the fact that certain services may yet require a human touch to be done correctly.

Limited Knowledge

While ChatGPT is capable of giving human-like responses, it does not have the same level of contextual understanding as a human professional. It can limit its ability to understand the nuances and peculiarities of your business and the specific SEO challenges you may be facing.

On top of that, this artificial intelligence is limited in terms of its knowledge base. In other words, what was current in 2021 is still popular nowadays. It implies that, for instance, there is no way for it to sync with updated data from SEO resources like Semrush or Ahrefs.

Low Creativity Level

SEO optimization is not just about technical skills; it also requires a degree of creativity for some content-related tasks. ChatGPT can provide you with diverse types of content. It can write text on various topics of different sizes and give catchy headings to structure them. You can also ask it to rewrite certain passages if you need to make them shorter or longer.

However, it may lack the needed creativity and originality that a human writer can deliver. It can result in generic content lacking the personality and voice that set your brand apart.

Moreover, the texts may not be highly unique, which is a great concern for SEO content. There can be overspamming with some words, so the overall word density will be higher than recommended, and the whole article may appear hard to read. Also, the information written by the AI can be simply inaccurate. Ultimately, the entire work will need to be fact-checked and edited to be used for SEO purposes.

Closing Thoughts

Outsourcing SEO to ChatGPT has its pros and cons, and deciding whether to resort to an AI language model depends on your business’s specific needs and goals. It’s essential to note that relying on it does not mean completely replacing real specialists. ChatGPT can be used in conjunction with human expertise to provide a more comprehensive SEO strategy.


Unlocking Success: Embracing New Avenues for Online Business Growth

In the dynamic realm of digital commerce, businesses are constantly exploring innovative approaches to bolster their online presence and gain a competitive edge. As technology evolves, fresh opportunities arise for enterprises to enhance their operations, expand their market reach, and drive exponential growth. This article delves into a range of novel strategies and technologies that empower businesses to improve their online performance significantly, with a particular focus on the expertise of AWS cloud migration.

Unleashing the Potential of Data Analytics:

Data analytics has become a powerful driver for change, enabling organizations to make data-driven choices and get priceless operational insights. Businesses may monitor customer behavior, spot patterns, and improve their online presence by utilizing the immense resources of big data. Through the provision of individualized user experiences and the improvement of marketing initiatives, they are able to boost conversion rates and boost customer satisfaction levels.

Ensuring a Seamless User Experience:

The seamless user experience is paramount for attracting and retaining customers in the online realm. Slow loading times, clunky interfaces, and unresponsive websites can result in high bounce rates and lost revenue. By capitalizing on AWS’ cloud migration expertise, businesses can leverage scalable infrastructure and global content delivery networks (CDNs) to guarantee fast and reliable website performance. This elevated user experience enhances customer satisfaction, fosters extended engagement, and maximizes conversion rates.

Personalization and Enhanced Customer Engagement:

The power of personalization in forging strong customer relationships and driving loyalty cannot be overstated. Online businesses can deploy advanced customer segmentation techniques, machine learning algorithms, and AI-driven recommendation systems to deliver tailored content, personalized product recommendations, and customized offers. By leveraging the expertise of AWS cloud migration, businesses gain the ability to process and analyze substantial volumes of customer data, enabling real-time personalization and heightened customer engagement.

Fortifying Security and Safeguarding Data:

In an era where data breaches and cyber threats loom large, robust security measures are paramount for online businesses. AWS cloud migration expertise provides businesses with access to state-of-the-art security features, including encryption, threat detection, and automated backups. By migrating their operations to the AWS cloud, businesses benefit from secure and compliant infrastructure, mitigating the risk of data breaches and cultivating trust among their customers.

Achieving Scalability and Flexibility:

Online businesses frequently face fluctuating demands and seasonal peaks. Traditional infrastructure often struggles to cope with sudden surges in website traffic, leading to diminished performance and potential downtime. By leveraging AWS cloud migration expertise, businesses gain the capability to scale their infrastructure seamlessly in response to demand fluctuations. This flexibility ensures optimal performance during peak periods, eliminates the need for excessive provisioning, and optimizes cost efficiency.

Maximizing Cost Optimization:

Effective cost management constitutes a vital aspect of running a successful online business. AWS cloud migration empowers businesses to utilize cost optimization tools and services, facilitating the monitoring, analysis, and control of cloud expenses. By adopting a pay-as-you-go model and leveraging auto-scaling capabilities, businesses can optimize resource allocation, reduce operational costs, and enhance overall profitability.

Harnessing the Potential of Serverless Architecture:

A gaining popularity strategy that has several advantages for internet enterprises is serverless architecture. Businesses may adopt serverless computing, which removes the need for managing infrastructure and offers automated scalability, by utilizing AWS cloud migration experience. Businesses can concentrate on their core capabilities thanks to serverless architecture, which also simplifies operational difficulties, accelerates innovation, and streamlines development processes.


In the rapidly evolving digital landscape, businesses must continually explore new avenues to improve their online presence and remain competitive. Embracing innovative strategies and technologies is paramount to unlocking success in the digital realm. AWS cloud migration expertise offers businesses a range of powerful tools and capabilities to elevate their online performance. From harnessing the potential of data analytics and ensuring seamless user experiences to driving personalization and fortifying security measures, AWS cloud migration empowers businesses to optimize their operations and achieve remarkable growth. By embracing these new ways of improving online business, companies can not only meet the evolving demands of customers but also position themselves at the forefront of their industries, driving innovation, and securing a prosperous future. The time to unlock the full potential of online business through AWS cloud migration expertise is now.


How To Build Your Career Online

The internet has opened up a world of opportunities for those looking to work remotely or build a solid career online. Whether you’re a stay-at-home parent looking for a more flexible and satisfying work-life balance, a professional freelancer, or looking for work as a remote QA (Quality Assurance) engineer, there are countless opportunities to find and build a fulfilling – and often lucrative – career online.

In this article, we teamed up with experts from job aggregator Jooble to explore some tips and strategies on how to build a successful online career.

What Types Of Online Careers Are There?

First of all, let’s look at a quick overview of some of the types of careers that are available online.  With technology developing in leaps and bounds in recent years, and with the Internet growing exponentially in new and exciting ways as a result, there are a huge variety of online occupations out there.

Here are some of the current in-demand online careers (with a short description of each one):


Freelancers perform project-specific work for clients. Writing, graphic design, web development, and social media management are some of the most common jobs that freelance perform.

Online business

Online business involves creating and selling products or services online. This may include e-commerce stores, digital products like ebooks and courses, or software-as-a-service (SaaS) businesses.

Content creation

Content creators produce various forms of online content, including blog posts, videos, podcasts, and social media content. They may work for themselves or for companies as part of a marketing team.


Bloggers create their own blogs where they post written content, images, and other media on a regular basis, and monetize their blogs by displaying ads, doing affiliate marketing, selling digital products, or offering services such as consulting or coaching.

Virtual assistance

Virtual assistants work remotely and provide administrative and other support services to clients. This could include various types of administrative work, email management, or customer service tasks.

Online teaching

Online teachers provide educational content to students via the Internet. This includes teaching various languages or courses on platforms like Udemy. Some teachers also create and sell their own courses.

Affiliate marketing

Affiliate marketers generate sales by promoting goods or services for other businesses on their own websites or blogs in exchange for a commission on sales.

Web design

Websites are created by web designers who produce graphics, text, layout, etc. They collaborate closely with clients to create designs that are consistent with the client’s brands.

App creation

Mobile applications are created by app developers for various platforms, such as iOS and Android smartphones.

Internet Marketing

Online advertising specialists build and manage marketing strategies for businesses using a variety of online media, including social media, search engines, and banner advertising.

What Are Your Interests and Skills?

Before you jump into an online career, you should first determine your skills. This might be anything from writing to coding to visual design to giving vent to your entrepreneurial flair. Spend some time investigating your interests and identifying any unique abilities that could be used to earn money online.

Here are some tips:

Assess your skills

Assess the inherent skills you possess or the skills you have gained through education or training, as well as your professional experience.

Find out what jobs are available online

Once you know what types of skills/experience you have to offer, start looking into the various online job opportunities available to determine which ones fit your skills.

How To Research Online Careers

There are various ways to find jobs online. Here are some tips:

  • Use search engines such as Google and check out online job boards such as Jooble, Glassdoor, and FlexJobs. Pay attention to the job descriptions, pay rates, and required qualifications.
  • Participate in online forums and communities and discussions related to your preferred online career. This will help you to meet other like-minded professionals.
  • Participate in online conferences and webinars. These can be valuable resources to expand your knowledge as well as establish contacts with experts in your field.
  • Don’t forget to do some research on your particular industry’s prospects for the future. If there’s one thing for certain, it’s that the internet is constantly evolving. Jobs that look secure in the present, may fall by the wayside in the future. Make sure your industry has a bright future by keeping abreast of trends and forecasts.

Build Your Online Presence

Building a strong online presence is a must in today’s digital world if you want to have a successful online career, regardless of the type of work you finally decide on.

Here are some tips:

Create a website or blog

A website or blog can be used as a platform for showcasing your skills and your work. Your website/blog should be professional and include your résumé or portfolio, and outline your experience and expertise. Include a bio to tell potential clients who you are.

Create a credible online presence

Platforms on social media such as Facebook and Twitter are excellent for connecting with people in your field. Create a professional profile and be sure to share pertinent information and interact with others.

Work on your LinkedIn profile

LinkedIn is another powerful way to help establish your internet presence. Make sure all of the information in your profile—including your education, work history, and skills—is accurate.

How To Look For Online Opportunities

Once you’ve sorted out the basics, it’s time to start looking for job opportunities. This could include applying for freelance gigs, pitching your services to potential clients, or even starting your own online business.

You can employ a number of techniques. Here are some tips:

Job boards online

There are numerous job boards available online, including LinkedIn, Jooble, Indeed, and Glassdoor, to name a few. Refine your search depending on your skills, job type, and salary requirements to uncover the best prospects.

Join marketplaces for freelancers

If you intend to do freelance work, you can set up a profile on online freelance marketplaces like Upwork, Fiverr, and Freelancer and then submit bids on jobs that suit your abilities. These platforms can give you access to a sizable number of clients looking for people with your particular skills to work on their projects.

Connect with other experts in your field

Reach out to professionals in your field through social media, online events, and by joining online groups or forums.

Contact companies directly

Another option is to make direct contact with online businesses. Introducing yourself with a well-thought-out email would be a good start.

Start your own company

If you’re an entrepreneur at heart, think about launching your own online business or storefront to sell goods, services, or digital products using platforms like Shopify, Etsy, or Gumtree.

Final thoughts

Contrary to the popular misconception (mainly among the nine-to-fivers), working online is not all about lounging on your sofa in your PJs with your notebook on your lap and a cappuccino at your elbow. Like any other career, it’s hard work. An online career requires the right skills and qualifications, as well as commitment, effort – and perseverance. It also demands discipline and self-motivation. It’s up to you to make a go of it – and make a success of it!


The Role of IT Support in Ensuring Smooth Business Operations

In today’s digital age, information technology (IT) is the backbone of most businesses. It is the driving force that enables businesses to stay competitive, efficient, and effective in the modern market. However, IT systems are complex and require specialized knowledge to operate effectively. This is where IT support comes in. IT support plays a critical role in ensuring that businesses can operate smoothly and efficiently.

Technical Assistance

The primary role of IT support is to provide technical assistance to businesses. This includes resolving technical issues, installing software, updating systems, and maintaining hardware. IT support is also responsible for ensuring that the IT infrastructure is secure, reliable, and available 24/7. This is essential to ensuring that the business can continue to operate, even when faced with technical challenges. With onsite IT services, businesses can rest assured that their IT infrastructure is being properly maintained. Plus, having a dedicated IT support team provides peace of mind knowing that all IT-related problems can be quickly and effectively resolved.

Providing Training To Employees

IT support is also responsible for ensuring that employees have the necessary training to use the company’s technology effectively. This includes providing training on how to use software, how to access and use the company’s network, and how to use hardware such as printers and scanners. By providing this training, IT support helps employees to work efficiently and productively, thereby increasing the overall productivity of the business. When employees are trained and knowledgeable in the use of technology, they can identify and fix any potential issues with the IT infrastructure faster. This helps businesses to stay ahead of any technical challenges and ensures that their systems remain secure and reliable. Plus, it helps reduce the amount of time and money spent on IT support.

Disaster Recovery

Another critical role of IT support is to provide backup and disaster recovery services. IT support ensures that business data is backed up regularly so that in the event of a disaster, such as a fire or a flood, critical data is not lost. Additionally, IT support ensures that the business can recover from any disaster quickly and efficiently, minimizing downtime and ensuring that the business can continue to operate. When it comes to disaster recovery, IT support is absolutely essential. In addition to backing up data, IT support can also provide failover systems that allow the business to continue operating even if there is an issue with its primary IT infrastructure. This is another example of how IT support can help businesses stay competitive and resilient in today’s digital landscape.

Staying Compliant

IT support also plays a critical role in ensuring that the business is compliant with industry regulations and standards. This includes ensuring that the business meets data protection and security regulations, such as the General Data Protection Regulation (GDPR) and the Payment Card Industry Data Security Standard (PCI DSS). IT support ensures that the business is up to date with the latest regulations and that it is taking the necessary steps to comply with them. Finally, IT support helps businesses to stay competitive by ensuring that they are using the latest technology and software. By staying up to date with the latest technology trends, IT support can help businesses to improve their operations, increase their productivity, and reduce costs. This can help businesses to stay ahead of the competition and to remain relevant in the ever-changing business landscape.

Keeping Up With Technology

Technology is constantly changing. This can be overwhelming for businesses, especially when it comes to managing the IT infrastructure and keeping up with the latest trends. That’s why having a reliable IT support team is so important. They can provide invaluable assistance in ensuring that the business remains competitive and compliant. By staying up to date with the latest trends and technologies, IT support can help businesses to improve their operations and remain successful in today’s market. For example, IT support can help businesses to migrate to cloud-based services, implement AI and machine learning technologies, and utilize the latest cybersecurity measures. In addition to IT support, businesses can also benefit from powerful software asset management tools explored by experts in the field. These tools can help businesses to track and manage their software licenses, optimize software usage, and reduce costs. With a reliable IT support team on hand, businesses can rest assured that they are staying ahead of the competition and making sure their operations run smoothly. Furthermore, IT support can help to reduce costs and improve efficiency. All of this adds up to a more successful business in the long term. It’s clear that IT support is an essential service for businesses of any size.

Improved Security

Finally, IT support is essential for keeping the business’s data secure. IT support helps to protect businesses from malicious attacks and other security threats by implementing strong security measures and staying up to date with the latest cybersecurity trends. This includes regular patching of systems, monitoring for potential breaches, and setting up firewalls and antivirus software. It also includes training staff on how to properly handle sensitive data and implement safe practices. With a reliable IT support team, businesses can rest assured that their data is secure and remain competitive in the digital economy. For example, the IT support team can help to create secure networks and systems that are more difficult for attackers to penetrate. This is crucial in ensuring that businesses remain compliant with industry regulations and don’t suffer any financial losses due to security breaches.


IT support plays a crucial role in ensuring that businesses can operate smoothly and efficiently. By providing technical assistance, ensuring the security and availability of the IT infrastructure, providing employee training, and ensuring regulatory compliance, IT support helps businesses to stay competitive and efficient in the modern market. As businesses continue to rely on technology to operate, the role of IT support will only become more critical, and businesses must ensure that they invest in high-quality IT support services to remain competitive in the digital age.

With the right IT support services, businesses can ensure that their operations run smoothly and remain secure. Running a business without an IT support team can be risky due to potential security threats, inefficient operations, and regulatory compliance issues. Having access to reliable IT support ensures that businesses are able to stay competitive by utilizing the latest technology trends.


How SMS Can Improve Customer Engagement

SMS marketing is the advertising of the goods or services of a business via short text messages related to mobile operator services.

SMS mailing improves communication with the client:

  • Sells through promotions and special offers and advertising.
  • Informs customers about the current state of their orders along with modifications in tariffs, and reminds them about events.
  • Engages – invites you to take part in contests, events, and share your thoughts on the company.

SMS mailing works as part of an advertising strategy or becomes the only channel. In any case, SMS advertising should be moderate so that the user does not block the company number. It will be more productive to mix the distribution of text messages with other channels.

Do not confuse it with SMS advertising, it is sent to the database of those who do not know anything about the company yet, and is only a potential client. Remember that maintaining relationships with regular clients requires a certain skill. In the article, we will tell you the main aspects of successful communication with existing customers via SMS.

Informing is a periodic reminder about yourself. Use it to remind you about the loyalty program, which is needed to retain customers and create a positive image of the brand for those who have already used your goods or services.

Customer loyalty – what is it?

Loyalty is how positively customers perceive your company, whether they are ready to contact you further, prefer competitors, etc.

This indicator is measurable, and you can get an idea of customer loyalty by tracking the number of purchases, the average receipt, reviews on the Internet, the number and content of complaints, etc.

How to increase loyalty with SMS notifications?

The main methods of boosting loyalty used by companies are sending messages about special offers, discounts, and bonuses. This is one of many methods, we’ll talk about the rest later. We will tell you the basic principles of successful mailing.

The offer will appeal to the buyer if you:

  • create convenient purchase conditions;
  • show friendliness;
  • clearly explain the principles of your “customer benefit” systems (discount systems, bonuses, promotions, discounts, cumulative points, etc.);
  • promise quick and obvious benefits (the main thing is to keep your promise).

7 rules for the most effective SMS mailing

For the newsletter to bring conversions to sales, it needs to be properly configured. Work with the database of numbers and sent messages. Below are some recommendations on how to improve the effectiveness of SMS marketing.

1. Integrate SMS service with CRM

You can use the VoIP telephone systems to add the ability to send SMS directly from your CRM system. This allows you to send out mass SMS messages and track the status of message delivery. These can be any type of message – service, informational, transactional, or advertising.

2. Segment your audience

The database may contain numbers of different customers who come for different goods and services. The simplest thing is to divide them by the products they applied for. It is even better to additionally allocate segments by gender, age, and geography of residence.

It will be strange if a 20-year-old girl who came to the dentist for teeth whitening receives a message about a discount on prosthetics. And a client from New York is unlikely to be happy with a night text message sent by Canberra time.

3. Personalize messages

When loading the contact database, add the names and dates of birth of customers. With names, you can customize the sending of personalized messages, and send congratulations on birthdays. This approach not only increases customer loyalty but also improves the response to advertising – a person sees an appeal to him and responds more readily to it.

4. Consider the time of dispatch

Do not send messages earlier than 9:00 and later than 21:00. At this time, people are busy or asleep. After two or three mailings, look at the statistics and analyze at what time it is best to open SMS. Try to take into account customer preferences next time.

If an instant conversion of the client is expected (a visit to the site or a call to the manager), set up such a sending interval so that neither the site nor the sales managers “collapse” from the flow of requests.

5. Be brief and write to the point

Write only useful information for the client. In case the message is long and uninformative – you will pay more for it, and much fewer customers will read it.

Consider another option when the text is brief and to the point, and contains a call to action. Even better, when the promotion is limited in time – it will be much more effective and with a higher probability will increase the conversion rate.

The example on the right shows the phone number. This allows the client to call you immediately if he is interested in the offer.

When promoting an online store or other product that can be viewed on the Internet, add an active link to the message. It is better to shorten it so that it does not “eat up” the volume of the message.

6. Observe the frequency of mailings

It is better to send promotional mailings no more than once a week. The interval may be longer – it all depends on the specifics of the business.

For example, it is recommended to visit a dentist once every six months. Weekly mailings for the client will be irrelevant. It is better to send a reminder about the approaching date of the preventive examination every 6 months and once every 3-4 months to send a newsletter with an offer of new services or discounts.

7. Leave an opportunity to unsubscribe

Not all customers like that they are disturbed even by rare messages, and some have stopped using your company’s services altogether or it has become irrelevant to them. Leave the client a choice and provide the possibility to unsubscribe in the personal account on the website, as well as using a reply SMS or a call to the company.

3 cases of using SMS mailings in the promotion of goods and services

Notifying consumers about specials and promotions

You have a gift shop. With the help of SMS, you can remind customers about the upcoming holidays and invite them to the store. There is a discount on the promo code in the message, which the client can use. After the promotion is over, you can analyze how many people have bought or ordered something using this promo code. Such mechanics not only enhances the motivation of potential customers but also help to conclude the effectiveness of an advertising campaign.

Increasing in sales

You offer online training. One of the stages of the sales funnel is a free webinar. On the eve of the webinar, listeners receive an SMS with a reminder of the time of its holding. Such messages are much more effective than reminder emails – the client does not check the mail every hour, and the phone to which the SMS comes is always at hand. Conversion to webinar views will be higher.

Maintaining loyalty

You have an online women’s clothing store. In the database of your clients, there is a group of girls who celebrate their birthdays on September 30. With the help of SMS mailing, you can send them congratulations with an address to each by name. Customer loyalty will increase using this approach.

How to make the mailing list as effective as possible?

And in the end, we want to give you the most important advice that will allow you not to drain the budget for mailing lists:

Never use purchased databases. No matter how high-quality it is and no matter how much it coincides with the portrait of your target audience, it will consist of people who have not subscribed to your company’s newsletter.

Receiving a message from an unfamiliar subscriber will reduce the conversion rate, increase the cost of the target action, and most importantly, cause a negative attitude towards your company, even if the client is potentially interested in the advertised services.

Mailing to numbers that are turned off or are in roaming is inefficient. It is clear that their owners will not become customers, so the database must be cleaned of such numbers. Pay attention to requests not to send messages anymore, because ignoring them can cause serious harm.

The peculiarity of the SMS communication channel and the availability of specialized online services for mass mailings allows you to adapt to a specific client as much as possible. The frequency of mailing, personalization, SMS delivery time and the attractiveness of the promotion are the main reasons for customer response and increasing their loyalty. And believe me, you are able to implement all this for successful mobile marketing.