If you run a social media page, using social media management tools is a smart move. This post will look at several great tools to get you started. They will help you manage your social media effectively, publish interesting and engaging content, and expand your potential audience
Why Use Social Media Management Tools?
First, you may be asking yourself, “Do I even need social media management tools to begin with?” The answer is yes! Especially if you’re a business running several accounts at once. Here are some reasons why you may want to invest in a management tool.
Manage Multiple Social Media Accounts at Once
Say you have five social media accounts across five different websites. You have to log in to one, make a post, log off, then repeat. You also need to log back into each one if you want to respond to comments. This can be such a hassle. But with a social media management tool, you can make a single post across multiple social media accounts. Also, learn how you can get more followers via BuyTopLikes.
Organize and Respond to Messages
As a business, you may receive many messages across many platforms. Often, they can be time-sensitive, too. Someone may have a question about your product or be trying to ask for tech support. If you don’t respond to messages in time or ignore them, you will lose the goodwill of your customers.
That’s why it’s vital to have a social media management tool. With it, you can have all your messages in one place. It’s simple to search using keywords to find a specific message and respond accordingly. Some tools let you organize messages in order of priority, helping you respond to the more time-sensitive ones as soon as you can.
Schedule Your Posts
You should schedule your posts for several reasons. First, your audience may be the most active at a specific time, and scheduling your posts helps you take advantage of that. Scheduling your posts also means you aren’t scrambling to keep your page updated consistently.
Some social media apps have a post scheduler built-in, but not all of them do. Not to mention, you have to schedule posts one site at a time. With a social media management tool, it’s so simple for you to schedule a post for multiple websites.
View Analytics
Finally, many social media management tools come with analytics. These analytics can tell you more about the people who engage with your content and how you’re performing.
Most social media apps will have an analytics or insights page. However, these tools can give you even more information, and you can view analytics from all social media accounts. This can give you a more complete picture of who your overall audience is.
These are some reasons why you should be using a social media management tool. But what are the best ones?
The Best Social Media Management Tools
Now, let’s look at some of our favorite social media management tools.
Hootsuite
Hootsuite is one of the best social media management tools. It lets you easily control all your social media profiles. You can schedule messages, monitor inboxes, manage posts, and view analytics without breaking a sweat.
Another appeal of Hootsuite is that it has the best support for X (formerly Twitter.) Since Elon Musk took over Twitter and rebranded it to X, many management tools have had difficulties adjusting to its changing standards. But Hootsuite has you covered in this regard.
With that said, the one disadvantage of Hootsuite is that it is pricey at over $99 a month for the professional plan. It is worth it if you’re serious about your business and have been getting sales. But if you’re starting out and on a shorter budget, go with something more economical.
Buffer
Buffer is a social media management tool great for those on a smaller budget, with several free and low-cost plans available. It supports many legacy social media apps and newer platforms such as Bluesky. With Buffer, it’s simple to schedule posts, and you can schedule up to 10 posts per channel if you’re a free user.
The free plan is great for starting businesses, but if you like the services they offer, you may want to upgrade. You’ll get more options, more detailed analytics, and the ability to schedule more posts. Buffer even comes with an AI assistant to help you workshop your posts. With that said, its support for X is a little lacking, and they’re known to change their pricing quite a bit.
SocialPilot
Finally, we have SocialPilot. This app is a nice compromise between the more expensive HootSuite and the low cost of Buffer. From scheduling to inbox monitoring to analytics, SocialPilot has it all.
One feature SocialPilot has is its affordable teams option. If you want a small team to manage your social media, it costs only $50 a month, which is much less expensive than HootSuite’s options. However, you do have to deal with the lack of X support. Having a management tool that your social media team can access and collaborate on can be a lifesaver, so it’s an investment you may want to consider. And you can always upgrade as your team grows bigger.
Another feature, which is either a pro or con, depending on how you look at it, is that SocialPilot keeps it simple. It doesn’t overcomplicate its app design. It’s simple, straightforward, and boring, depending on how you look at it.
Overall, SocialPilot is a great medium, being a bit pricier than Buffer without being too expensive. And if you have a team, all the better.
Final Thoughts
These three social media management tools work great, providing different features depending on your budget and your needs. If you’re starting, Buffer may be a good one to try. If you’re growing, try SocialPilot, then Hootsuite when you’re established. With that said, some of these apps have free trials and demonstrations, so try them to see which one you prefer. We hope this article helped. Good luck with your social media marketing endeavors!
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