Tag: Typography Matters: Selecting the Right Fonts for Your Logo

Popular brands like Walmart, Coach, Burberry, and Nike are instantly recognizable by their logos. For example, Burberry’s logo features a bespoke version of Bodoni, which reflects the brand’s “quiet luxury” vibe. Toys “R” Us, on the other hand, uses a playful font with bold strokes.  The adage, “It’s not what you say, it’s how you…