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Increase Your Instagram Likes and Leave Your Mark

In these day, social media is more important than ever. Brands, doctors, singers… Everything and everyone is on social media and because of it, being one of the popular people can be hard. That’s why people are using a new strategy; buy Instagram likes!

Purchasing likes is a move that can help your posts shine while boosting your presence on social media with increased credibility, more organic engagement, and many more benefits.

Let’s stop wasting time and learn how it can help you leave your mark on Instagram!

When You Buy Instagram Likes: Social Proof and Credibility

Most noticeable and immediate effects come when you buy Instagram likes, are social proof and credibility. As you know, numbers are pretty much everything on Instagram. They are basically just verification. They are signs that you are creating good, high-quality content, that you are valuable, popular, and trusted. And once you buy Instagram likes, you can boost your credibility.

As we mentioned before, numbers are verifications. When a new user visits your profile and sees a bunch of likes on your post, they most likely think that you are good. This is a subconscious cue. 

This social proof can be incredibly powerful because people tend to do what a crowd does. As a result, once they notice you have massive amounts of likes on your posts, they can follow you and interact with your posts.

Attract More Organic Engagement

Purchasing likes is an effective strategy for attracting more organic followers. Because if you post and your content gets many likes, it naturally draws attention. And we people are curious creatures, we tend to take a look at the popular things and even interact with them.

With this boost your posts will stand out and you become visible, and as a result you get organic growth. This snowball effect is an ally that you want by your side. Because once you start to grow, it creates momentum. The higher engagement can draw even more visitors. 

Basically, the first increase from purchasing likes starts a domino effect that results in a spike in natural interaction keeping your material in front of the audience.

Visibility and Reach

Visibility and reach are the most important things to contribute to your growth, and when you buy likes from a reputable source, such as Views4You, you can be sure that you have them. Let’s see how they work:

  • Instagram’s Algorithm: Instagram loves a post with high engagement. If you get likes, comments, or shares, Instagram considers that it’s popular and well-crafted and Instagram algorithm shows it to more people.
  • Explore Page Chances: Buying likes gives you an initial boost in engagement. This can help you significantly to be on the Explore page where the best posts are shown. Being there can increase your reach and visibility. You can introduce yourself to potential followers and get more likes from them.

You can have this immense reach and visibility from algorithms thanks to buying Instagram likes. Do not underestimate the power of this strategy.

Strengthen Your Brand Image

As you know, Instagram is a popular place for brands and companies. And if you have a brand, you can harvest the power of social media marketing when you buy likes.

Let’s say you showcase your latest product, and you decide to give it a little boost by buying likes. Your brand looks more popular and trustworthy because people automatically assume that your brand is credible and worth giving it a follow.

Thanks to this positive perception you can gain more followers, customers and likes.

Also, a strong image for your brand can give you collaboration and partnership opportunities. Since influencers or other brands want to work with accounts that have higher engagement rates. You can make your profile more appealing to them when you boost your profile with this strategy.

Time and Effort

Growing on social media is incredibly hard these days since everyone is on this platform and it takes so much time and effort. However, when you buy Instagram likes you can skip this part.

  • Initial Boost: Purchasing likes helps your content start off strong and reduces the need for engagement plans. This boost will help your content be more visible and draw natural engagement faster than ever.
  • Focus on Content Creation: With the time you saved by buying likes and not worrying about engagement, you can spend more time creating high-quality content. You have to keep your followers’ and visitors’ attention if you want to keep growing after you purchase likes.
  • Build Your Community: Now you don’t have to spend time to increase your likes, and you can pay attention to creating a friendly, supportive Instagram community around your profile. Engage with your followers, answer DMs, respond to their comments, and set Q&A sessions. This will create a community soul and people will feel valued here. It is an essential thing to have if you are planning for long-term growth.

Psychological Benefits

The benefits of buying likes don’t stop at just reach, more followers or likes etc. There are psychological effects. Such as:

Boosts Confidence: No matter what they say, everybody loves getting likes. And after your purchase, seeing more likes on your posts can boost your confidence. It’s a good thing to see that people appreciate your work. This can encourage you to work harder and with more passion.

Increases Motivation: It can be quite inspiring when you get more likes on your postings. The more engagement shows that your efforts are paying off and motivates you to give your Instagram presence more time and attention.

Frequently Asked Questions

How quickly will I see results after purchasing Instagram likes?

When you buy Instagram likes, you can see them on your post within hours. Generally, it takes 1 to 3 hours to deliver your purchase, but this can vary depending on your provider and the size of the purchase. If you make a bulk purchase, it takes more time than 3 hours.

Is it safe to buy Instagram likes?

Yes, buying like is a safe thing to do as a growth strategy. Real and high-quality likes that comply with Instagram’s terms of service won’t cause trouble with themselves.

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How Automated Ordering Systems Enhance Supply Chain Efficiency

Influenced by a highly connected global network of suppliers and distributors, rapid changes in stock management, and fairly demanding customer demands, modern supply chain management can be compared to chess. Every step needs to be well-coordinated, gradual, strategic, and unexpected by your rival. Indeed, the availability of efficiency in this sphere is a prerequisite to survival and development. In this context, automated ordering systems come as the queen on the chess board, which is ever dynamic in addressing the several complications that it presents. These systems are not just improving the technological aspect but heralding a new change management concept in supply chain management systems of business organizations.

The Catalyst for Transformation: Automated Ordering Systems

At the heart of any successful supply chain lies a finely tuned order management process, orchestrating the intricate dance of procurement, fulfillment, and delivery. However, traditional manual methods are often plagued by inefficiencies, human error, and a lack of real-time visibility, hindering operational agility and customer satisfaction. Automated ordering systems emerge as a powerful antidote to these challenges, leveraging cutting-edge technologies to revolutionize the way businesses manage and execute orders.

These intelligent systems seamlessly integrate with e-commerce platforms, enterprise resource planning (ERP) systems, and inventory management solutions, creating a unified ecosystem that streamlines order processing from start to finish. By automating critical tasks and eliminating manual interventions, businesses can unlock a realm of operational efficiencies, cost savings, and enhanced customer experiences.

The Benefits of Automated Ordering Systems

Implementing an automated ordering system leads to many broader opportunities than merely improving a firm’s business processes. These solutions are transformative and provide a more extensive package of benefits in the context of working with businesses that have to shape their competitive strategies to face growing competition.

1. Accelerated Order Processing and Fulfillment

As mentioned earlier, e-commerce is a rather fast-moving industry; thus, speed is the key. The tender writing systems reduce the time spent manually writing orders, making businesses place and execute orders very quickly. It is also necessary to tie it up with inventory management systems to ensure timely stock replenishment without significant hold-ups. Given this, it becomes possible for businesses to deliver on or even ahead of the client’s expectations on the delivery time by making customers loyal through repeat visits.

2. Unparalleled Accuracy and Error Reduction

Manual order processing is fundamentally prone to human error, the total expenses of which include customer complaints and order handling drawbacks. This risk is managed effectively by automated ordering systems through intelligent algorithms and automated data validation protocols. They are involved right from the time when the order is entered by the client to the time it is fulfilled, reducing provable omissions in order fulfillment.

3. Comprehensive Visibility and Tracking

Computerized order-taking systems help businesses get first-hand information about order status, inventory, and shipment and, hence, help the business entity make appropriate decisions at the right time to sort out possible bottlenecks. While the visible effects augment the organization’s internal operations and functions, the increased clarity also benefits external stakeholders, specifically customers, and strengthens their faith in the company’s brand.

4. Streamlined Inventory Management

Stock management is a major puzzle that involves balancing the storage of goods to avoid running out of stock while at the same time ensuring that it does not cost much to store the goods. Computerized ordering mechanisms connect easily with supply chain systems; thus, stock levels can be monitored and restocked promptly with the help of advanced demands and historical records. This proactive approach guarantees that various products with high demand in the market at some time in the future are restocked early enough within the arrangement of the business that it satisfies all its sales and customer satisfaction prospects.

5. Scalability and Adaptability

Since manual order processing systems are used and integrated into a business operation, it becomes problematic when a business expands, which leads to many hindrances. On the other hand, automated ordering systems are planned and built to address the variations in order volumes and are changeable in the light of fluctuating business environments. This versatility helps enterprises leverage growth prospects while maintaining efficiency and, thus, being able to deliver better services to customers.

6. Data-Driven Decision Making

In the age of the availability of colossal data, the business that implements data-related strategies enjoys a competitive advantage. Computerized obsolescence systems record and evaluate large amounts of data useful for understanding customer, sales, and operational trends. With this knowledge, any firm is well-positioned to make proper decisions about stock control, product redesign, or even the choice of campaigns to launch, among other activities that enhance an organization’s overall improvement and growth.

7. Enhanced Customer Experience

Finally, any enterprise depends on creating proper customer experience and satisfaction programs. With regards to the preservation of order information, automated ordering systems have a central role as they help to maintain accurate order delivery and information transfer in the order life cycle. Products operate on these systems, and customers easily plan their purchases and easily understand the company’s policies, thus making them loyal to the brand.

Conclusion: Embracing the Future of Supply Chain Excellence

Today, when companies are striving to adjust to international markets and constantly changing consumers’ preferences, an intuitive ordering system is not only a bonus but a necessity. With the help of automation, enterprises can open a number of opportunities, such as fast realization of orders and sales, data analysis, improvement of customer satisfaction, etc.

It is not easy to achieve supply chain optimization, but with a properly implemented strategy, good information technology security and management, and a culture of improvement, businesses can do it and be at the frontline of competitors.

Ultimately, the integration of automated ordering systems represents a paradigm shift in supply chain management, one that promises to redefine operational excellence and propel businesses toward sustainable growth and profitability. Embrace the future and unlock the full potential of your supply chain with the power of automation.

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10 Tips To Protect Sensitive Data In The Cloud

The cloud offers incredible benefits for businesses and individuals alike. It’s convenient, scalable, and cost-effective.

But with these advantages comes a significant responsibility: securing your cloud data. This means protecting sensitive information, like personal data, financial information, and intellectual property, from unauthorized access, data theft, and data breaches. It’s a big deal, but don’t worry. You can do it! Let’s dive in.

1. Understand Your Responsibilities

Before you start building your cloud fortress, it’s crucial to know your role in protecting your sensitive data. This is called the shared responsibility model. Think of it as a partnership with your cloud provider.

You are responsible for securing your cloud data, the apps you use, and the operating systems that run them. Your cloud provider is responsible for securing the underlying infrastructure.

Knowing where your responsibilities start and end is key to building a solid defense.

2. Choose a Reputable Cloud Provider

Picking the right cloud provider is crucial for protecting your sensitive data. A strong provider is your first line of defense. Here’s what to look for:

  • Security track record: Check if the provider has a history of data breaches or security incidents.
  • Certifications: Look for certifications like SOC 2, ISO 27001, or HIPAA compliance, depending on your industry.
  • Data centers: Understand where your data will be stored. Consider factors like location, security, and disaster recovery plans.
  • Customer support: Evaluate the provider’s support options, response times, and availability.
  • Pricing and features: Compare costs, services, and scalability to find a provider that fits your needs.

A reliable cloud provider is committed to safeguarding your data. Their security measures can significantly enhance your overall data protection strategy.

3. Implement Strong Access Controls

Limiting who can access your sensitive data is essential. Use strong, unique passwords for every account. Consider enabling multi-factor authentication (MFA) for an extra layer of protection. MFA requires multiple forms of verification, like a password and a code sent to your phone. It’s a pain, but it’s worth it to prevent unauthorized access.

4. Encrypt Your Data

Data encryption is crucial for protecting sensitive information. It scrambles your data, making it unreadable to anyone without the correct encryption key. Encrypt your data both at rest (when it’s stored) and in transit (when it’s moving). Disk encryption is especially important for protecting data on laptops and USB drives.

5. Regularly Monitor and Audit Your Cloud Environment

Keeping tabs on your cloud setup is vital. Regular checks and audits help you stay ahead of potential problems. Here’s what you can do:

  • Track activity: Watch for unusual actions or excessive data usage.
  • Check for vulnerabilities: Find and fix weaknesses in your cloud setup.
  • Review access permissions: Make sure only authorized people can see your data.
  • Detect threats: Spot potential attacks early to limit damage.
  • Ensure compliance: Verify that your cloud setup follows rules and laws.

Regular monitoring and auditing give you a clear picture of your cloud security.

Woman uploading and transferring data from computer and tablet to cloud computing. Digital technology concept, data sheet management with large database capacity and high security.

6. Back Up Your Data

Even with the best security measures, accidents happen. Your computer can crash, files can get corrupted, or you might accidentally delete important data. That’s why backing up your data is crucial. It’s like having an insurance policy for your digital life.

Here’s what you can do:

  • Back up regularly: Set a schedule and stick to it. Daily or weekly backups are ideal.
  • Choose multiple backup locations: Don’t put all your eggs in one basket. Use a combination of external hard drives, cloud storage, and off-site storage.
  • Test your backups: Regularly restore files from your backups to ensure they work as expected.

By following these steps, you’ll have peace of mind knowing your valuable data is protected.

7. Stay Updated

The threat landscape evolves constantly. Hackers are always finding new ways to attack systems. To keep your data safe, it’s crucial to stay on top of things.

  • Install updates promptly: This might seem like a hassle, but these updates often patch security holes that hackers can exploit.
  • Use antivirus software: Strong antivirus software helps protect your systems from malware. Make sure it’s up-to-date.
  • Be aware of phishing attacks: These are attempts to trick you into revealing personal information. Be cautious of suspicious emails and links.
  • Train your employees: Regular security training helps employees identify potential threats and avoid falling victim to scams.

Staying updated is an ongoing process. It requires attention, but it’s essential for protecting your sensitive data.

8. Classify Your Data

Data classification is like sorting clothes. You wouldn’t store your finest suit with your workout gear, right? Similarly, not all data is created equal.

  • Identify data types: Pinpoint the kinds of data you handle. This includes personal information, financial data, intellectual property, etc.
  • Assess sensitivity: Determine how crucial each data type is to your business. Is a data breach involving this information a minor inconvenience or a major disaster?
  • Create categories: Group similar data together based on sensitivity levels. Common categories are public, internal, confidential, and highly confidential.
  • Apply labels: Mark each piece of data with its corresponding classification. This makes it easy to identify and protect sensitive information.

By classifying your data, you can tailor your security measures to the specific needs of each category. Some data, for instance, might only require a password, while others might need encryption and access restrictions.

9. Data Governance

Data governance is about managing your data effectively. It’s like running a well-organized library. You need rules to keep everything in order.

  • Define data ownership: Decide who is responsible for each piece of data.
  • Set data quality standards: Ensure data is accurate, complete, and consistent.
  • Create data policies: Establish guidelines for collecting, storing, using, and sharing data.
  • Assign data stewards: Designate people to oversee data quality and usage.
  • Implement data security measures: Protect data from unauthorized access and breaches.
  • Conduct regular data audits: Check data for accuracy, completeness, and compliance.

Data governance helps you make informed decisions, improve efficiency, and minimize risks.

10. Risk Assessment

Understanding the potential threats to your sensitive data is crucial. A risk assessment helps you pinpoint these threats.

Here’s what a risk assessment involves:

  • Identify assets: Determine what data you have. This includes customer information, financial records, employee data, and intellectual property.
  • Assess vulnerabilities: Check for weaknesses in your systems, networks, and processes that could expose sensitive data.
  • Analyze threats: Identify potential threats like cyberattacks, human error, and natural disasters.
  • Calculate risks: Determine the likelihood of threats occurring and the potential impact on your organization.
  • Prioritize risks: Focus on the threats that pose the greatest risk to your sensitive data.
  • Develop response plans: Create strategies to address potential threats and minimize their impact.

A thorough risk assessment provides a solid foundation for protecting your sensitive information.

Final Thoughts

Protecting your sensitive data is like guarding a treasure. It takes effort, but it’s worth it. Don’t let valuable information slip away, and start building your data fortress today. Your business, customers, and peace of mind depend on it.

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Create Engaging Videos by Adding Text to Your Videos

Creative videos? Absolutely! Engaging? Now, that’s a marginally taller order. However, there’s this thing you might not have considered: incorporating text in your visuals to boost the engaging factor. It’s like the steady gaze your dad always talked about: confident, focused, and grabbing attention. But how can you go about it? One word: Flixier.

Creative videos? Absolutely! Engaging? Now, that’s a marginally taller order. However, there’s this thing you might not have considered: incorporating text in your visuals to boost the engaging factor. 

It’s like the steady gaze your dad always talked about: confident, focused, and grabbing attention. But how can you go about it? One word: Flixier.

Why Add Text to Your Videos?

Remember that “respect your elders” bit? Well, text is kind of like that. It’s been around since the silent film era and has earned its place as a valuable tool in video creation. Text guides your viewers, reinforces key points, and provides context.

Here are a few reasons why adding text to your videos might just be the finishing touch you need.

Boost comprehension: Sometimes, words get lost in the audio, or there’s too much background noise. By writing text on video, you make sure your viewers don’t miss out on any critical information.

Effective storytelling: You can use text to improve your narrative structure and keep your audience engaged. For example, using captions such as “Meanwhile..” or “Two days later..” helps provide context and continuity in a story.

Capturing Attention: A punchy headline at the start of your video can grab attention like a firm handshake would hold an introduction. Similarly, thought-provoking statements popping up during your videos can hold interest and engagement.

Showcasing key points: When delivering complex ideas through video, key topics might get lost in translation. Adding crucial talking points with animation keeps them in focus—think of it as lending a helping hand but with words.

Accessibility for the deaf and hard-of-hearing community: Adding accurate captions to your audio makes the content accessible for everyone. Being inclusive opens up your content to a wider audience.

Studies show that videos with captions can increase view time by 12% and boost overall viewership by up to 40%. That’s a significant impact from such a simple addition.

Alright, Enough! How Do I Add Text to My Videos?

With Flixier, you can add text to your video simply and quickly; no advanced knowledge is required. So, forget about the struggles of handling complex software or being buried in a pile of endless options. Flixier keeps it straightforward and functional. Here’s how you can easily add text to video:

  •  Upload Your Video: Go to Flixier.com and click on the Start Editing button. Drag and drop your video file into Flixier or import it from cloud storage.
  •  Access the Text Menu: Look for the Text tab in the left-hand menu.
  •  Choose Your Style: Flixier offers various preset text styles. Click on one to add it to your canvas.
  •  Edit Your Text: Double-click the text placeholder to type in your desired content.
  •  Position and Customize: Use your mouse to drag the text to the right position. Resize by pulling the corners. The right-side menu offers a wealth of customization options, including font style, size, color, and effects.
  •  Add Animations: Want to add moving text to video? Flixier’s has over 70 text transitions and animations from which you can choose.
  •  Adjust Timing: In the timeline at the bottom, you can extend or shorten how long your text appears.
  •  Finalize Your Edit: Scroll through your video and add more text elements as needed. Play around with your creativity; you have the liberty to write text on video anywhere and in any style.
  •  Export and Share: Once you’re satisfied with all the textual inputs, hit the Export button to download your awesome video.

Making Your Text Pop: Best Practices

When using a video text editor, it’s not just about “where and how to add”, but also “what and when” to incorporate. Here are a few things to keep in mind while adding text:

Less is More: Remember you’re adding text to a video, not writing an essay. Overflowing text can tune out your audience faster than a flimsy handshake would lose respect.

Stay Consistent: Use a consistent style for your text. Stick to one or two fonts, and keep to a theme that complements your video.

Do Color-Matching Right: Black and white are safe choices, but don’t be scared of embracing colors; just ensure it doesn’t clash with your background or hamper legibility.

Timing is Everything: Whether it’s about adding humorous title cards in response to on-screen drama or delivering more information about the scene proper timing is important.

Proofread Your Text: Check and double-check all spelling and grammar before publishing. There’s nothing worse than a great video being let down by minor errors.

Size it Right: The text size should be large enough for viewers to read it easily but not so big that it takes up all the screen space or distracts from the video content.

Simplicity is Key: Avoid using excessively fancy fonts. While they may look interesting, they’re hard to read quickly and it’ll defeat their purpose. Stick with simple fonts that are legible.

Why Choose Flixier to Write Text on Video?

One word: convenience. Flixier is a powerful online video text editor requiring no downloads, updates, or advanced tech proficiency to be used effectively. With its intuitive interface and flexible functionality, it enables you to do more with less effort. Still not convinced? Here are a few more reasons:

  •  User-Friendly Interface: Even if you’re new to video editing, Flixier’s intuitive design makes it easy to add text to video.
  •  Cloud-Based: No need for powerful hardware. Flixier runs in your browser, leveraging cloud computing for fast rendering.
  •  Collaboration Features: Work with team members in real-time, perfect for group projects or client work.
  •  Extensive Library: Access a wide range of fonts, animations, and text presets.
  •  Quick Rendering: Get your finished video in minutes, not hours.
  •  Multi-Platform Support: Easily optimize your videos for various social media platforms.

A Final Text

Adding text may seem like a tiny detail, but it’s one that plays an immense role in creating engaging video content. Think about all the commercials, viral videos, and vlogs you’ve watched; chances are, they had texts woven flawlessly into them.

But what if you’re working on a budget? Good news: Flixier allows you to write text on video online free of charge. So the next time you’re working on a project, remember to throw some text in there and let Flixier do its thing.

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How to Increase Your Website’s Google Ranking

We all want our website to be at the top of search results. It’s as obvious as wanting a sunny day for a beach trip. But how do you get a higher search engine ranking? 

That’s the million-dollar question.

One that we’ll answer in this article; with practical and actionable steps that can take your site from the shadows to the spotlight.

Get comfortable, here’s how to rank higher on Google.

On-page SEO optimization

The first step to ranking higher is optimizing your website itself. This is on-page SEO and it involves adjusting your content and structure to signal to search engines that your site is relevant and valuable to users.

Some important ways to optimize your website pages include:

1. Keyword research and integration

Find specific phrases and questions that your users type into search engines. 

  1. In Google Keyword Planner
  2. Click Discover new keywords
  3. Enter the products or services you offer
  4. Enter your website in the input field below it
  5. You can tweak your language or location
  6. Click Get results
Google Keyword Planner page
Source: Google

Exclude brands/products you do not offer, filter your results, and select keywords with high search volume but lower competition.

Google Keyword Planner page showing keywords for “running shoes”
Source: Google

If you’re interested in your competitors’ keywords—and you should be—use the “Start with a website” feature instead.

Google Keyword Planner page showing ‘Start with a website” feature.
Source: Google

Pro tip: Don’t focus on single-word “head terms” with high competition. Pick long-tail keywords too. These are more specific phrases users add to their search.  

For instance, instead of just “running shoes,” a long-tail keyword could be “best lightweight running shoes for women.” These keywords often have lower competition and higher conversion rates since people who search for them are further along the buyer journey.

2. Target topic clusters

Structure your content around topic clusters. These are groups of interlinked pages that comprehensively address a central theme. 

You can actively target topic clusters by weaving in Latent Semantic Indexing (LSI) keywords throughout your content.

A good way to find low-hanging topic clusters is through the “People also ask” section on Google search.

Screenshot of People also ask section for the “running shoes” search term

3. Match user intent

Create articles that align with your users’ search goals. 

For instance, a Google search for “best running shoes” shows that most websites focus on educational content and product comparisons—not a sales pitch for their brands ❌

Search results for best running shoes

You should do the same. However, you can differentiate by providing evergreen content like “Best Running Shoes for Beginners.” 

Bottomline is, if people cannot find what they need quickly, Google will assume your site is not useful, so it’ll be demoted.

4. Add internal links

Internal linking involves connecting relevant pages on your website with hyperlinks.

For instance, on your product page for “running shoes,” you could link to a blog post titled “Choosing the Right Running Shoes for Your Needs.” 

You can find your internal links through a site search (site:domain.com “[keyword]”)

Finding internal links through a site search

Internal linking helps users discover deeper content, improves website navigation, and distributes “link juice” (ranking power) throughout your site.

5. Optimize images

High-quality, relevant images engage the reader, yes. But, they also contribute to a high search engine ranking. 

Screenshot of Google’s image results for the keyword “running shoes”

Here’s how to optimize them:

  • Make them meaningful (infographics, workflow screenshots, charts, etc)
  • Optimize image sizes for faster loading times.
  • Add descriptive alt text and relevant keywords. This helps search engines understand the image content and improves accessibility for visually impaired users.
Instead of "picture1.jpg," use "Red running shoes for women on a mountain trail."

6. Provide helpful content

The heart of on-page SEO lies in offering content that’s genuinely valuable to your users. We’ve covered a bit of this in User Intent, but to be more specific, your content should follow Google’s E-A-T principles

No, they’re not burgers. It stands for:

  • Expertise
  • Authoritativeness 
  • Trustworthiness
How to write E-A-T content for Google

Pro tip: Remember to regularly update your website with fresh content to keep users engaged and signal to search engines that your site is active and relevant.

Technical SEO considerations

Technical SEO involves optimizing the technical aspects of a website to help search engines crawl, index, and understand your site. Some often overlooked aspects of technical SEO include:

  • Site speed: Fast-loading pages provide a better user experience.
  • Mobile responsiveness: All elements of your site should load accurately on mobile.

Pro tip: You can test site speed and mobile-responsiveness with Google’s PageSpeed Insights.

PageSpeed Insights showing a failed assessment.

Source: Google

  • Secure sockets layer (SSL): Site security contributes to your page experience, which is an important ranking signal for Google. So, be sure to use an SSL to secure your site.
Screenshot of Google Developer documentation on Page Experience. 
Source: Google
  • Duplicate content: Avoid duplicate content issues by setting up canonical URLs and using the `rel=canonical` tag properly.

Off-page SEO strategies

Off-page SEO are activities outside your website that influence its search engine ranking and credibility. It’s primarily focused on building the authority of your website through links, social media, and mentions from other sites—backlinks.

How to build backlinks

The more high-quality websites linking to you, the more authority you gain in Google’s eyes. Some ways to build strong backlinks include:

Broken link building

  • How to do it: Find relevant websites with broken or outdated links on topics related to yours. You can search for a website’s deadlinks with Deadlinkchecker.
Screenshot of Deadlinkchecker’s homepage. 
Source: Deadlinkchecker
  • Action: Contact the website owner and suggest your high-quality content as a replacement in exchange for a backlink.

Guest blogging

  • How to do it: Identify high-authority blogs in your niche that accept guest posts.
  • Action: Pitch them a well-written and informative guest post idea that aligns with their audience’s interests.

Brand building & online reputation management

  • How to do it: Submit your websites to trusted platforms like Google My Business, G2, or Yelp. 
  • Action: Encourage customer reviews on those platforms and on social. Respond to both positive and negative reviews professionally.

Multilingual SEO for international businesses

Regular SEO focuses on optimizing your website for search engines in one language. While this is important, international businesses have the potential to reach a much wider audience by implementing multilingual SEO.

And here’s how to do so.

  • Conduct language-specific keyword research: Remember that direct keyword translation may not capture the right intent.
  • Choose a good website structure: Decide on a structure (country-code top-level domain, subdomain, or subdirectory) for each language version of your site.
  • Make locally relevant content: Localize content beyond translation by considering cultural context and regional trends.
  • Add hreflang tags: Implement hreflang tags to specify the language and geographical targeting of a webpage
  • Implement local link building: Get links from websites in the target language region to improve local search relevance.
  • Optimize metadata: Translate page titles, meta descriptions, and alt text for images.

Juggling all these elements and their translations is difficult, especially when done in a rush. Consider using a website localization platform to streamline the process and ensure consistency across all languages. It’s also important to build your multilingual SEO strategy while you’re developing your local website.

Pro tip: You can simplify your multilingual SEO process with a translation management tool that doubles as a project manager. It’ll do all the checks, manage your translations, and keep you on track.

A screenshot of a translation management tool/project manager (Centus)

Parting thoughts

We’ve explored various strategies to help you improve your website’s Google ranking. They can be summed up in 4 simple sentences.

  • Create high-quality, informative content that answers your target audience’s search intent.
  • Ensure your website is mobile-friendly, loads quickly, and has the appropriate keywords.
  • Build backlinks from reputable websites to your content and establish your website’s authority in your niche.
  • Prepare for multilingual SEO if you want to expand to other markets.

Remember, SEO is not stagnant. Track your website’s performance using analytics tools and see what’s working and what’s not. Don’t be afraid to experiment with different tactics and see what drives the most traffic.