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20+ Tips to Improve the conversion rate of Your SaaS landing pages

When we start working with SaaS companies, it’s not uncommon for us to discover that their landing pages have extremely low conversion rates.

The after-effect is that it’s significantly more difficult to get the right customers to connect with your message and ultimately convert. And a poorly converting landing page at the beginning of the customer journey hurts sales. In this article, we’ll look at some ideas for getting these results for our customers.

Ensure your value message is clear and easily visible on the landing page

A value message is a short statement that concisely and clearly describes your product or service’s main benefit. When writing a value message, it is important to keep the following in mind:

Focus on the benefit: instead of talking about the features of your product or service, focus on how it can improve your customers’ lives or work.

Be specific: instead of saying “click here,” state exactly what will happen when the visitor clicks, such as “download our free report.” It is also essential to have correctly and competently written text, so if you do not have a copywriter, applying to the “write my paper for free” type of service makes sense.

Make it easily visible: make sure your value message is prominent and easily visible on your landing page.

Keep it short: avoid using flowery or technical language; instead, use clear and simple language.

Experiment with different designs: test a variety of sizes, colours, and placements for your value message to see what works best for your landing page.

Use a strong, clear call to action so visitors know exactly what they should do

A strong, clear call to action is essential for any landing page, as it tells visitors what to do next. Here are some tips for writing an effective call to action:

  • Use an action verb: use verbs like “get,” “discover,” and “learn” to encourage visitors to take action.
  • Be specific: instead of saying “click here,” state exactly what will happen when the visitor clicks, such as “download our free report.”
  • Use a tone of urgency: use words like “now,” “immediately,” or “quickly” to create a sense of urgency and encourage visitors to take action right away.
  • Make the call to action prominent: make sure the call to action is easily visible and doesn’t get lost among the rest of the page content.
  • Experiment with the design: test different sizes, colours, and locations for the call to action to see what works best for your landing page.

You might be interested to know what a Call to action is and how to generate impactful CTAs. We know that with this, you will be able to make your SaaS landing page a success.

Make navigation easy and clear, so visitors can easily find what they are looking for

Clear and easy navigation is essential for any landing page, as it allows visitors to easily find what they are looking for and navigate your site. Here are some tips to make your landing page navigation easy and clear:

Use a simple, user-friendly navigation menu: make sure the navigation menu has a clean design and use clear titles for the different sections of your site.

Use clear text links: avoid using generic text links such as “click here” and instead use descriptive titles that indicate exactly where the links will lead.

Use icons and graphics to supplement navigation: Icons and graphics can be useful, but ensure consistency and provide text labels for those that may not be intuitive.

Provide a search function: if your site has a lot of content, it is helpful to include a search bar so visitors can easily find what they are looking for.

Make navigation consistent throughout the site: ensure it is consistent throughout the site so visitors know how to find what they are looking for on any page.

Add customer testimonials and reviews to demonstrate the reliability and value of your product

Customer reviews and testimonials are important on landing pages for several reasons:

Help visitors make a buying decision: Customer reviews and testimonials provide an unbiased perspective on your product or service, which can help visitors make a buying decision.

They increase trust: customer reviews and testimonials can help increase visitors’ confidence in your product or service by providing evidence that others have had success with it.

Help improve your SEO: customer reviews and testimonials can help improve your site’s SEO by providing unique and relevant content for search engines.

Improve user experience: Customer reviews and testimonials can improve the user experience by providing valuable and useful information to visitors.

Customer reviews and testimonials are an important part of any landing page, as they can help increase visitor trust and improve your site’s SEO and user experience.

Use images and videos to make your page more attractive and easy to understand

Images and videos can go a long way in making your landing page attractive and easy to understand. When choosing images and videos for your landing page, it is important to keep the following in mind:

  • Choose high-quality images: high-quality images can help enhance your landing page’s appearance and give visitors a good first impression.
  • Use relevant images: make sure to use images relevant to your product or service to help visitors better understand your offer.
  • Use videos to demonstrate your product or service: videos can be very useful to demonstrate how your product or service works and provide a more detailed view of your offer.
  • Use subtitles for videos: if you use videos on your landing page, be sure to provide subtitles so visitors can understand what you are saying without turning the volume up or using audio.
  • Use images and videos consistently: make sure to use images and videos consistently throughout your landing page to keep the visitor’s attention and avoid distractions.

Test different versions of your landing page using A/B testing techniques to see which one works best

Remember that A/B testing is a tool that will help you know what works best for your users. According to figures, 58% of marketers use this technique to make informed project decisions.

To carry out an A/B test, follow these steps:

  1. Choose a hypothesis: determine which element of your landing page you think might affect conversion and hypothesise how to improve it.
  2. Create two versions of the landing page: create two versions of the landing page, changing the element you selected in the hypothesis.
  3. Test: use an A/B testing tool to randomly show each version of the landing page to a portion of your audience and record the results.
  4. Analyse the results: compare the results of the two landing page versions and determine which was more effective in terms of conversion.
  5. Implement the changes: if one of the landing page versions had a higher conversion rate, implement those changes on your main landing page.

Offer a free trial or a trial version so visitors can test your product before committing

Offering a free trial version of your product or service can effectively increase conversion on your SaaS landing page. Some ways you can make the free trial version help conversion are:

Make the free trial offer prominent: make sure the free trial offer is easily visible on your landing page, either in a prominent banner or an eye-catching button.

Provide a clear description of what the free trial includes: Be sure to provide a clear and detailed description of what the free trial includes so visitors know exactly what they are getting.

Emphasise the non-commitment of the free trial: be sure to emphasise that the free trial has no commitment and that visitors can cancel at any time at no cost.

Provide an easy-to-complete sign-up form: make it easy for visitors to sign up for the free trial by providing an easy-to-complete sign-up form.

Follow up with visitors who sign up for the free trial: use an email tracking tool to send visitors who sign up for the free trial follow-up emails to keep them interested and encourage them to try your product or service.

Make sure your landing page is optimised for mobile devices

Your landing page must be optimised because more and more people are accessing the Internet through their phones. So, a landing page optimised for mobile devices can increase the conversion of your SaaS landing page for several reasons:

Increased reach: more and more people are accessing the Internet through their mobile devices, so a mobile-optimised landing page will allow you to reach a wider audience.

Better user experience: A mobile-optimised landing page improves user experience, as it loads faster and is easier to use on a smaller screen.

Higher conversion rate: landing pages optimised for mobile devices tend to have a higher conversion rate, providing a smoother and more seamless user experience.

Higher search engine visibility: Search engines, such as Google, prioritise mobile-optimised landing pages.

Use remarketing techniques to reach visitors who have abandoned your landing page without converting

Remarketing is an online advertising technique that allows you to show ads to visitors who have passed by your website at some point. By using remarketing to show ads to visitors who left your SaaS landing page without converting, you can increase your site’s conversion rate in several ways:

  • Stay top of mind: remarketing allows you to stay top of mind with visitors who leave your site without converting, which can help increase the likelihood that they will return to your site and convert.
  • Offer relevant content: use remarketing to display ads with relevant content to visitors who left your site without converting to keep them interested and encourage them to return to your site.
  • Offer an incentive: use remarketing to offer an incentive to visitors who left your site without converting, such as a discount or special offer, to increase the likelihood that they will return to your site and convert.
  • Track your performance: Use a tracking tool to measure the performance of your remarketing campaign. 

You already know what to consider when making your landing pages for Saas companies. Put them into practice and see what you can achieve.

See you in the next post with very practical tips!

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The Top Digital Tools for Effective Online Learning

Lately, educators have been increasingly making use of digital resources. Increasing student responsibility is a crucial advantage of online education.

College kids will be responsible for their own learning. The reason is that they have more say over the subjects and the methods by which they learn them. The use of these tools also improves the quality of education. Students have access to more materials and can make the whole process personalized, regardless of it being a master’s degree, a bachelor’s, or a doctoral program. Read on to learn about the top e-learning tools and the benefits they can bring.

What Is The Effective Use Of Digital Learning Tools?

Efficiency implies achieving the desired results. At the same time, the use of resources should be appropriate. For example, you need to write an essay or research paper. In this case, it will be reasonable to familiarize yourself with examples of such works on the Internet. Then one needs to use Eduzaurus or another plagiarism checker to ensure your assignment is unique. Before giving the final version of the paper to the teacher, you want to proofread too. Programs like Grammarly can help with that. All these tools save you time while enhancing the quality of your writing. It is the definition of efficiency. What does this mean in the context of digital tools for education? Let’s figure it out.

It’s easy to feel overwhelmed by the magnitude of the work of integrating digital technologies in the classroom. How to achieve the effective use of modern tools? It’s crucial to have an open mind. Try the new and be ready to draw conclusions about the use of a particular tool just for your case.

Also, the instructor should ensure that pupils can follow courses and learn to utilize new digital tools at their speed. Schools don’t have to make the switch to e-classrooms overnight. Instead of making sweeping changes all at once, it’s best to focus on enhancing some foundational procedures. Assuming they are now a part of your daily lesson plans, you may move on to more complex solutions.

What Are Digital Learning Tools?

Educators at every experience level may discover plenty of useful digital materials online. Even though many valuable materials are freely available, some schools may choose to pay for digital textbooks or other necessities. Here are examples of digital learning tools that may be incorporated into classroom instruction.

  • In the case of mathematics and science, simulations and interactive models may be very beneficial.
  • An average student may benefit greatly from the use of visual aids like charts, graphs, and public-domain pictures and photos.
  • Videos on the Internet may be used to illustrate points better. If schools use a filtering system, then students may safely utilise YouTube.
  • Using podcasts and other forms of audio, like music, helps engage students and reaches those who study in a variety of ways.
  • Furthermore, it’s possible to learn while having fun using online educational games.

Of course, the list does not include all possible options. However, this is sufficient to form a general view of the topic.

What Are Digital Tools In An Online Class?

The format of online learning is becoming increasingly popular. And it is not surprising. This way, you can get new knowledge regardless of time and place. The best platforms also allow individuals to study at their pace. Teachers and students also use special programs for this purpose. Here are the most popular types of such tools.

LMS

An instructor can get timely feedback on students’ progress via formative and summative online tests. A learning management system (LMS) is a virtual classroom that allows instructors to track and evaluate their students’ progress in real-time. iSpring Learn LMS is the most comprehensive platform for online education.

iSpring Learn LMS, GoSkills LMS are the most comprehensive platforms for online education.

GoSkills LMS

GoSkills LMS offers a dynamic online learning platform designed to empower individuals and teams with essential skills for success. From business to technology and beyond, our curated courses are crafted by experts to ensure practical, engaging learning experiences. Join thousands of learners worldwide who trust GoSkills to master new skills, advance their careers, and achieve their goals efficiently and effectively.

  • Curated courses crafted by industry experts for practical, real-world application.
  • Personalized learning paths that adapt to individual goals and pace.
  • Flexible, on-demand access to high-quality content anytime, anywhere.

Experience the future of learning with GoSkills LMS and unlock your full potential today.

Instruments Of Discourse

Communication tools are digital mediums that facilitate interaction between learners and teachers. These programs often focus on facilitating group conversations. Therefore, they provide more options for setting up online communities and holding discussions than other types of educational software.

Online Learning Tools

This type of tool usually refers to a website where students can access a variety of educational info. There can be articles, tests, and games. Providing students with access to different learning resources is a top priority. So, such instruments are always in demand. A student’s interest and motivation to study and grow may increase in this setting. 

Conclusion

Because of their proximity to the students and their ease of use, digital tools improve classroom practice. Through inquiry-based teaching, they encourage natural curiosity and help individuals develop their analytical thinking and creative problem-solving capacity. In addition, students may utilize digital tools to develop and complete projects. Different programs can be used for online learning and also materials to improve students’ studying experience. Evaluate the benefits of a particular program and compare them to your needs. If these indicators are the same, use the tool.

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Anonymous Instagram story viewer: watch and download Insta stories in spy mode

What are Instagram stories?

Instagram Stories are a feature on the social media platform Instagram that allows users to post temporary photos and videos that disappear after 24 hours. These Stories can include a variety of features such as filters, stickers, text, and music. Users can view Stories from the people they follow by tapping on their profile pictures at the top of the Instagram app. Additionally, users can reply to Stories with messages or by sharing them to their own Stories. Instagram Stories are a popular way for users to share more casual, candid, and behind-the-scenes moments with their followers.

What is Anonymous Instagram story viewer tool

Anonymous Instagram story viewer tool is a powerful tool that allows users to view and access Instagram stories without having to follow the user or be in contact with them. It is an effective way for people to keep up with content posted by people they do not know, even if they are not connected on Instagram. 

This tool works by allowing users to search specific stories on the platform through hashtags or keywords. It then displays all relevant results which can then be viewed privately and anonymously. Users can also access stories that have been shared publicly by other users who they do not follow. Additionally, the Anonymous Instagram Story Viewer Tool also enables users to monitor popular trends and topics related to their interests and areas of expertise.

The Anonymous Instagram story viewer tool provides a variety of features such as story preview, story saving, and sharing abilities. This means that users can take screenshots of stories before viewing them in full detail or save stories for future viewing without having to log into their own account every time. Furthermore, this tool also includes features like analytics which allow users to track metrics such as how many people have viewed their story or how far it has spread across the platform. 

Overall, Instagram Story Viewer Tool offers an incredibly useful and convenient way for users to explore content posted on the platform without having to follow anyone or be connected with them in any way. It is a great resource for those who want to stay up-to-date with news, trends, and entertainment without needing an account on the platform.

TOP-10 Instagram story viewers: Pros and Cons

InstaStories.watch

Pros:

  • Easy-to-use interface
  • No login or registration required
  • Can view and download both photos and videos
  • Supports multiple languages
  • Offers a bookmark feature to save stories for later viewing

Cons:

  • Ads may be present on the site
  • May not work with private accounts

StoriesIG.me

Pros:

  • Can view and download both photos and videos
  • No login or registration required
  • Supports multiple languages

Cons:

  • Can be slow to load and may require multiple attempts to view a story
  • Ads may be present on the site
  • May not work with private accounts

InstaDP.com

Pros:

  • Can view and download both profile pictures and stories
  • No login or registration required
  • Offers a search feature to find users and stories

Cons:

  • Ads may be present on the site
  • Limited functionality compared to dedicated story viewers

IgAnony.com

Pros:

  • Can view and download both photos and videos
  • No login or registration required

Cons:

  • Ads may be present on the site
  • Limited functionality compared to dedicated story viewers
  • May not work with private accounts

InstaStory.net

Pros:

  • Can view and download both photos and videos
  • No login or registration required

Cons:

  • Ads may be present on the site
  • Can be slow to load and may require multiple attempts to view a story
  • May not work with private accounts

Insta-Stories.ru

Pros:

  • Can view and download both photos and videos
  • No login or registration required
  • Offers a search feature to find users and stories

Cons:

  • Ads may be present on the site
  • Limited functionality compared to dedicated story viewers
  • May not work with private accounts

InstaStoryViewer.com

Pros:

  • Can view and download both photos and videos
  • No login or registration required

Cons:

  • Ads may be present on the site
  • Can be slow to load and may require multiple attempts to view a story
  • May not work with private accounts

Storiesdown.com

Pros:

  • Can view and download both photos and videos
  • No login or registration required

Cons:

  • Ads may be present on the site
  • Limited functionality compared to dedicated story viewers
  • May not work with private accounts

StoryDownloader.net

Pros:

  • Can view and download both photos and videos
  • No login or registration required

Cons:

  • Ads may be present on the site
  • Limited functionality compared to dedicated story viewers
  • May not work with private accounts

StorySaver.net

Pros:

  • Can view and download both photos and videos
  • No login or registration required

Cons:

  • Ads may be present on the site
  • Limited functionality compared to dedicated story viewers
  • May not work with private accounts.

How to use Instagram story viewer for viewing stories

To use InstaStories.watch for viewing Instagram stories, follow these steps:

  1. Open the InstaStories.watch website in your web browser.
  2. Enter the Instagram username of the person whose story you want to view in the search bar and press “Enter” or click on the magnifying glass icon.
  3. The website will load the user’s recent stories, and you can view them by clicking on each one.
  4. To view older stories, click on the “Load More” button at the bottom of the page.
  5. If you want to download a story, click on the “Download” button beneath the story.

How to use Instagram story viewer for downloading stories

To use InstaStories.watch for downloading Instagram stories, follow these steps:

  1. Go to the InstaStories.watch website using your preferred web browser.
  2. Enter the username of the Instagram account whose story you want to download in the search bar.
  3. Click on the “Download” button next to the user’s profile picture.
  4. The website will then show you all the stories available to download.
  5. Click on the “Download” button next to the story you want to save.
  6. The story will be downloaded to your device in MP4 format.
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Types of expository writing

There are different types of writing with their objective. But one common attribute is that in all cases, the author must provide detailed information to help readers understand the topic. This is also true for expository papers. Most of us have written expository essays before, maybe not intentionally. Regardless, you need to know what goes into writing one to keep up with your coursework and assignments. This article explains everything you need about expository writing and tips for drafting the perfect paper.

What is expository writing? 

This article is a type of expository writing. Expository is from the word ‘expose,’ which means to reveal something to someone. Therefore, the article explains, investigates, or ‘exposes’ information about a topic. It is like answering questions from someone who wants to know why and how things happen. As a result, you should assume that the reviewer does not know anything about the subject and simplify from scratch. Examples include newspaper articles, manuals, textbooks, and other forms of writing.

Can I order custom expository writing online? 

Expository writing is not limited to the education field alone. Your supervisor can ask you to professionally submit a report or research essay topics. If you don’t have the skills to write one, we recommend you hire essay and expository writing services at Edusson.com to get into top schools or score a higher grade. Ordering custom expository essay writing online lets you leverage expert writers with more knowledge of the latest writing and formatting requirements. When you hire someone to write an expository essay, you can buy from a pool of professionals for guaranteed results. 

What are the types of expository writing? 

Expository writing comes in different forms, depending on the writer’s goal. The following are the most popular types: 

Problem and solution 

This type of essay is one of the common expository essays in literature. It requires the author to identify a problem and suggest a solution. Not only this, but you should justify the answer and explain the implementation analysis. For example, how to put your baby to sleep or solve a popular problem. Ultimately, the reviewer is free to adopt your recommendation or decide for themselves. This essay has four components, namely: 

  • Situation.
  • Problem. 
  • Solution.
  • Evaluation.

Let us assume you want to discuss a problem like gun violence or school shootings. First, explain the situation and state the problem. Then, suggest solutions like gun licensing, firearm age restriction, imprisonment, better security in schools, etc. 

Cause and effect 

A cause-and-effect essay defines the relationship between two elements or objects to know if one caused the other. Why did something happen, and what is its impact? The effect can either be negative or positive. But your main goal is to provide supporting evidence to demonstrate the relationship between the two ideas. This type of essay can be based on assumptions or facts. There are two ways to structure your essay: 

  • Chain structure: you present the clauses one at a time, followed by their effects. 
  • Block structure: you present all the clauses and then all their effects. 

Compare and contrast 

The compare and contrast essay is a comparison that attempts to check the similarities and differences between the two subjects. As a result, it is often used for ideas in the same category. For the best results, we recommend you research enough to elaborate on the pros and cons of the subjects. When discussing whether children should be allowed to play inside or outside, you must compare why it is vital and why one is worse than the other. 

Definition and classification 

Our article is a type of definition or classification essay. It describes a concept, place, or experience by adding depth to help comprehension. More than defining the concept, a classification essay summarizes by telling you the types and how many forms of a thing exist. 

How-to/process 

A how-to paper examines the process involved in completing a task. If you’re discussing how to increase your Etsy sales or cut a tree, the process essay must include procedures to solve the problem. The writer first identifies the problem, gives steps the audience will follow, and states the result.

Tips for drafting expository essay

Research extensively on the topic 

One of the mistakes students make is failing to research their subject matter. Unknown to many, the only way to have sound knowledge about any topic. Pour through books, journals, materials, and online resources for information before writing. 

Pick a structure 

Most papers follow the introduction – body paragraph – conclusion format. But this is not mandatory. We recommend you speak to your supervisor or teacher about the number of paragraphs required and the word count. While researching information, take notes and use them to form your outline. 

Form your thesis statement 

The thesis is the main part of your essay. It sums up the central theme of your paper and appears at the end of the introductory paragraph. Ensure the statement aligns with the content of your essay for proper understanding. 

Write an introductory paragraph 

The opening paragraph determines whether the reviewer will read the entire essay. Start with a hook – something enticing to capture and pique your reader’s attention. Then, slowly ease into the main content and guide them through transitions. 

Write the body paragraph 

The paragraphs are equally important since they carry the weight of the paper. Format clearly and concisely, and include relevant information. Also, cite information and pay attention to your sentence structure.

Write a conclusion 

The conclusion summarizes the entire text and restates the thesis. Use it to tie the ends of your essay and prompt the reviewer to take specific actions. 

Tips for drafting an error-free paper

  • Write clearly without confusing the reviewer.
  • Use a paragraph to discuss only one idea.
  • Use facts, data, and updated sources to support your topic. 
  • Cite sources to avoid plagiarism.
  • Use a table of content, page number, and similar outlines to make your paper easy to read.
  • Proofread and edit your essay before submitting it.

Conclusion

An expository essay allows you to convey information without personal opinion. Unlike other essays, success depends on how well you describe the information. Therefore, you must be clear and detailed. There are different types of expository papers. As a result, pay attention to the requirements before starting. Follow the tips above, and you will submit an A-grade expository paper. 

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Most Popular Types of Research Papers Among Students

Learners are actively engaged in individual studying. It is a continuation and deepening of the education process. The performance of such works allows students to explore the material more in-depth and creatively. Each creator has been involved in writing different research papers over the years, and it’s difficult to compare them. A person looks at an individual case and situation depending on the goals of the material. Moreover, such a research paper acquires skills of analytical comprehension of the obtained results.

What Is a Research Paper?

Many experts are trying to define this concept. In simple words, it is a specialist’s work describing the results of a human study with the use of specialized scientific methods. Not every student understands and distinguishes this category. Because of weak ideas and misunderstandings of the rules for preparing each of them, errors occur, provoking a decrease in the final mark, causing improvements, etc. In recent years, it has become possible to find essay examples or buy research paper online for those who are not confident in their abilities or do not have time to prepare such a serious document. It must necessarily present the relevance of the paper, goals, objectives, and the essence of innovation-stated ideas. 

By publishing their works, the researchers secure the copyright to this or that idea. The ultimate goal of any scientific publication is to benefit a reader, so it is necessary to target your material to a specific audience. College students and not only them try to make their achievements more analytical and argumentative. Of course, the topic of your research may already be discussed and covered by others, but it will have distinctive features. This can be a big discovery or a tiny nuance that will distinguish your results from others. Otherwise, the work will lose its scientific value and may even be considered plagiarism.

Different Types of Research Article

Today, researchers distinguish several different types of writing. Many people compare them from various sides. Anyone can discover a lot of findings throughout the preparation of the material. If necessary, you should not be afraid to resort to the help of a qualified writing service. There are experienced and knowledgeable professionals who do everything according to the required standards and regulations. Let’s take a closer look at the different categories of work. 

#1. Argumentative Papers 

Such an assignment may not be suitable for everyone. If you doubt you can handle it, there is always a chance to purchase material from a specialist. But in general, argumentative papers are one of the most popular tasks that learners encounter during their education. There is a structure: an introduction, the main part, and a conclusion. Also, in such a piece, you study and analyze the problem and give arguments supporting or completely denying the statement. It seems like nothing is difficult. But if you write something in contrast, you can go down the wrong path.

#2. Analytical Papers

The analytical articles should look like a small study containing information materials and facts on the issue, expert analysis, and conclusions are drawn. Such material should be based on representative facts and truthful data. It is important to support the theoretical framework with tables, charts, diagrams, photos, videos, graphs, and illustrations. This gives validity to your study and inspires the trust of readers. Researchers demonstrate their knowledge and skills in this type of writing, just as they do in a professional essay. Therefore, adhering to the right structure and approach to preparing a complete material is important.

#3. Cause and Effect Papers 

It is one of the first tasks that university learners face. They help track possible and potential outcomes. Take into account the answers to the questions:

  • “Why?”.
  • “What?”.

They reflect effects and causes. There are many types of research papers, and this is one of the most popular. The causal work aspects help you improve your knowledge in various studies. A typical structure describes a situation, presents consequences and reasons, and then draws final results.

#4. Problem-Solution Papers 

It is a research paper that describes an issue and discusses possible solutions to that context. The main focus of such problem-solving writing usually consists of either argument in favor of a specific solution to the trouble or strong sides of an urgent need to solve the issue. Like most essays, such material should contain an introduction, a thesis statement, the main body, and a final part.

#5. Experimental Papers 

It is one of the types of research papers in demand among students. In contrast to other variations, this direction has the advantage of an experiment. It occupies a leading place among the methods of scientific experience and often performs the function of a criterion for the truth of knowledge in general. The studied phenomenon is observed here under specially created and controlled conditions, which makes it possible to reproduce the course of the phenomenon when similar provisions are repeated.

#6. Reports 

A report is a document that reflects the implementation of the research program and contains the data received, their analysis, and practical recommendations arising from them. Careful investigation of the obtained figures and facts is the main task of the report’s purpose. The structure of the work is determined by the goal of the research, its objectives, and its direct addressee. In logic, the sequence of describing the data obtained is related to the order of this or that procedure. The main thing is not to miss important information for the researchers and those who will read the results of the articles.

#7. Interpretive Essay

It is a prepared piece in which researchers identify, evaluate, and analyze the methods used by the creator in a particular work. You will need to answer questions such as “What were the main characters and events?” or “What tone did the author use?”. Encounter a similar task in many education fields. There is also an introduction, a main part, and an ending. It is important to consider all the points that should be present in such an essay, which is not to write the work in a different direction. 

Which One Is More Popular Among Scholars And Why? 

Every student is sure to have their top choice among the list of popular types of research papers. If you compare the different data, you can distinguish the main favorite. According to multiple sources, it is an individual argumentative essay. In contrast to the other types, this option is preferable and spells high marks. Nothing is surprising here. There is a purpose and object of the material. You need to give arguments and confirm them with facts step by step. If you, in the course of the work, it is necessary to show this and end beautifully.

The Bottom Line

In conclusion, every academic paper is important. These assignments are given for a reason. It is worth approaching them with special interest, adding the necessary definition, structure, facts, etc. Among so many types of research papers, there is always one that will be a favorite with learners. As recent statistics have shown, in this case, it is an argumentative essay in this case. If you strictly follow the rules for writing such material, you can get the highest score.

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dbForge Studio for Oracle: The Ultimate Solution for Oracle Database Management

For many years I have worked as a DBA focusing on Oracle Database and also dealing with some other databases, such as SQL Server, PostgreSQL, and MySQL. I used several paid and free tools, but most of them did not deliver what I was looking for. 

My goals were facilitating and increasing my productivity at work. I tested several tools with different functionality, and always felt the lack of some specific features until I adopted the dbForge products. Today I can say it is the set of tools I use and recommend to the most diverse professionals who work with databases, striving to perform all tasks with one solution and save resources.

Even using dbForge Studios for Oracle, MySQL, PostgreSQL, and SQL Server separately does not complicate the tasks. The interface of all these products is standardized, thus reducing the adaptation time. Just have a look at the screens of the Studios for different database technologies:

I like its simple and clean interface. You can use seven themes – Visual Studio (blue, light, and dark) and Office (Office 2013, Office 2013 Dark Gray, and Office 2013 Light Grey). These themes are all very light and beautiful. I prefer the blue Visual Studio theme.

The article focuses on dbForge Studio for Oracle – a GUI for Oracle database that I have been using since 2020.

dbForge Studio for Oracle is available in four editions: a free Express Edition with basic functionality and three paid editions – Standard, Professional and Enterprise. Evaluate the list of inbuilt features and choose the edition that meets your requirements best, just clicking here to download dbForge Studio for Oracle and try it free for 30 days.

When connecting to databases, you can fill in the data and segment it by color according to each access type. For instance, it can be red for production, green for development, or yellow for the test environment. Or, we can create a category with the color we want. 

It is simple, but it helps to quickly identify each environment, avoiding errors when connecting to the wrong one. When you click the “Test Connection” button, it will validate access, the database version, and display the edition information on the screen.

Here I am creating a connection with the “Production” category in red:

Testing the database access and viewing all schematics:

And getting the initial screen of the tool with the main functionalities:

In the session manager, we can view the summary or all sessions related to the database, queries executed, session origin, enable trace, and end sessions, – everything we usually do via terminal using sqlplus. dbForge Studio for Oracle makes it quick and simple. You won’t need to search for scripts to extract and view information, and facilitate the daily activity of monitoring and ending sessions.

Now, let us review the most helpful tools included in the set of dbForge Studio for Oracle. 

Security Manager. Controlling server security entails working with user accounts as well as managing access rights and privileges. This Oracle administration tool lets you create new user accounts and roles, update existing ones, or delete them at the global or object level. Within the account, you can grant and revoke privileges, and manipulate roles and profiles. 

The dbForge Security Manager can work with multiple accounts simultaneously, check permissions, tablespace quota, roles, creation date, block, unlock, and add role schemes, and check objects and their permissions in detail.

Schema expdp and impdp – it is one of the simplest activities that every Oracle DBA is used to. Usually, the developer requests updating for the testing or approval environment, and we would connect to the database server via SSH and run the expdp and impdp utilities in the terminal. dbForge Studio for Oracle allows us to do it simply and implement several required features including compression.

Migration or import of data in different formats, such as JSON, text, CSV, Excel, Access, XML, etc.

PL/SQL coding assistant – the best support for query writing. It knows all the schemas, tables, columns, and keys. You don’t need to check or remember all the tables or objects existing in databases. 

This functionality is essential for database developers, BI analysts, system analysts, or database administrators – anyone who needs to produce high-quality queries. The below screen demonstrates a simple query with tables and column data types:

Results in the grid. We can generate SQL scripts, apply filters, export data, generate reports, copy data to CSV, XML, HTML, and JSON formats, paginate the results, etc. 

The following screen demonstrates the query results and informs about the execution time, production type connection (in red), the IP address, schema, and type of information format projected in data.

Execution plan generation. Not every professional who works with Oracle is a DBA. Many developers or system analysts need to evaluate the execution plan to verify query performance before actually running it. This functionality is available in dbForge Studio for Oracle – it only takes a few mouse clicks.

The screen shows the query execution plan in DBA_OBJECTS – you can see how much information it delivers. You won’t need to connect via SSH using the sqlplus text formatting.

Documentation. We all know how important but tedious it is to document procedures or databases. It is especially complicated when we are not yet familiar with the environment. dbForge Studio for Oracle generates the database documentation simply. It reports all objects that make up the database and exports the results to PDF. You can generate detailed documents in a few clicks. 

Here we generate the DBSNMP schema documentation with all objects:

Schema and data comparison. This feature I like most about dbForge Studio for Oracle. I always use it to compare development, approval, and QA environments. Never worked with a tool as practical, simple, and accurate as dbForge Studio for Oracle.

See the screens where I compare the USR_SOURCE and USR_TARGET schemas. The TB_EMPLOYEE table does not exist in one schema. The Studio generates the DDL to synchronize them manually or automatically. 

Besides comparing databases, tables, or any object in a granular way, it allows us to generate documentation that differs between environments. Whenever a developer forgets to apply or leaves the DEV and HML environments the same in development, I turn to this option. Otherwise, it would be unfeasible to analyze all objects and their source codes one by one in all databases or schemas.

Report generation for the environment comparison in HTML format. We often lose control over the creation and modification of databases during a system update. If problems occur, we are blind without knowing the previous state of objects. I always suggest using this tool to document all objects before the update or migration. 

After the update’s successful completion (or failure), we can detect which objects could be affected at once. The report contains details of objects and actions in the comparison. You can see the complete information about the synchronized objects in the source and destination. Check the added, removed, and modified entities. 

Search for objects. This feature makes life easier for all database developers and users. The usual way to query DBA_OBJECTS becomes simpler. With dbForge Studio for Oracle, we can search for any object in a specific schema or the whole database visualizing the content of each object.

The screen shows the search results for the TB_EMPLOYEE table in the USR_SOURCE and USR_TARGE schemas. It provides details about the object name, owner, schema, object type, and DDL.

Checking for invalid objects. This functionality lets us view invalid objects to compile, correct them, or document the environment. There is also an option to export to CSV:

Oracle PL/SQL Debugger. This feature allows you to debug PL/SQL code step by step effectively. You can use various Oracle PL/SQL debugging techniques, such as setting breakpoints, viewing clocks, examining the call stack, and evaluating the variables. 

It helps us identify and eliminate runtime code bugs and prevents developers from developing complicated and error-prone applications. This Oracle PL/SQL Debugger lets you easily control the flow of the debugging process.

In conclusion, these features are the most favored for me. I use them all the time to reach the goals I described in the beginning. They help me work productively and save my energy to achieve more. 

Besides, there are lots of options ensuring great flexibility of work. You can adjust all processes for your needs and environments and automate routine tasks. 

The only downside is the price of the license, mainly for the Brazilian market where the dollar is still very high. 

About this article author:

Angelo César Santos De Carvalho is a highly competent Database Administrator with extensive expertise in Oracle, SQL Server, PostgreSQL, and MySQL. His exceptional contributions to the Oracle technology community have earned him the prestigious title of Oracle ACE. With a proven track record of successfully delivering mission-critical projects, Mr. Carvalho excels in managing and tuning complex database systems, ensuring their optimal performance and reliability.

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What Opportunities are out There for Web3 Gaming?

The gaming industry is always in the process of evolving, and one of the latest changes centers around the potential of Web3 technologies.

Developers, publishers and creatives have an unrivaled opportunity to get in on the ground floor with this emerging ecosystem, but what is so exciting about this intriguing new era we’re entering right now?

Image Source: Pexels

Exploring the Unique Benefits of Web3 Gaming

Web3 gaming is an exciting new development in the world of blockchain tech. It offers gamers a unique chance to explore the benefits of decentralized gaming platforms, sitting parallel to other decentralized apps.

Most significantly, it offers up a secure, transparent, and immutable gaming environment, allowing players to interact with each other and the game in a trustless way, and minimizing common threats.

It can even be built on top of existing games, and give players access to new features without developers needing to start from scratch. All of these features are powered by the security of blockchain technology, and make web3 gaming a truly revolutionary experience.

Differentiating Between Traditional and Blockchain Gaming

Traditional gaming platforms often rely on centralized servers, which can create potential security risks and single points of failure. Web3 gaming, however, utilizes the blockchain to embrace a decentralized approach which is safer and more robust.

This means that the entire gaming experience is both more resilient and transparent for players. Additionally, web3 games are able to leverage non-fungible tokens (NFTs) for in-game assets that can be bought, sold or traded securely without relying on third parties. With these features combined, web3 gaming offers an unparalleled level of trust and security compared to incumbent, established platforms and API frameworks.

Leveraging the Power of Non-Fungible Tokens in Web3 Games

One thing which many agencies that offer web3 games growth marketing like Upptic focus on when assisting clients is the potential represented by NFTs.

They can be used to put together unique and engaging web3 games, since developers are able to create digital assets that can be bought, sold or traded by players in an ecosystem that’s entirely outside of the control of any one party. This allows players to truly own their in-game items, which in turn delivers a more immersive game experience.

It also enables developers to monetize their games by allowing players to purchase and trade rare items. As such, all of these features make NFTs an essential part of any web3 gaming experience.

Unlocking the Potential of Decentralized Gaming Networks

Decentralized gaming networks are another key component of web3 gaming. These networks provide a secure, transparent, and immutable infrastructure for developers to create games that leverage the power of the blockchain.

Developers can use these networks to allow players to interact with each other and the game in a trustless way. This frees them from many of the concerns and complexities that come with hosting central servers to keep a game’s infrastructure up and running over time.

The Future of Web3 Gaming and the Benefits to Developers

Web3 gaming is still in its early stages, but it’s clear that it has tremendous potential. With the right tools and technologies, developers are in a prime position to capitalize on the broader blockchain movement.

That said, the volatility of crypto assets and the backlash against NFTs in recent months might give some cause to pause and take stock before diving in headfirst.

Wrapping up

At the moment web3 tech is being adopted gradually across the industry, and the extent of its impact on gaming remains to be seen.

Nevertheless, it’s a revolution which won’t stop any time soon, so those looking to future proof their gaming project and their careers need to take notice.

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Using Artificial Intelligence for Mobile Apps: Major Highlights

Does AI sound like something very complicated to you? Do you think that you have never faced AI options before? You will be surprised when finding out that you have worked with AI technologies many times in your life. 

And this approach is not as terrifying as it may appear to be at the first glance. JatApp professionals who created learning apps like Duolingo using AI (go to this website to have more information jatapp.co) will explain to you the essence of this technology and showcase how it is practically used. Find out brief info about how to code a language learning app using AI technologies.

The Importance of AI for Mobile Apps

Artificial intelligence (AI) is used for making decisions by applying real-time data. This technology is more flexible compared to machines that are more passive in decision-making. AI is associated with the capability to predeterminate the responses. That is why it is widely used for eLearning and benefits such areas as production, economics, and medicine. AI is effective at combating identity theft and different cyber threats. It is applied to make browser fingerprinting work. Many businesses state that AI helps with gaining competitive advantages and delivering better customer service. AI is widely used for problem-solving.

Recently, AI started to be integrated into mobile apps too. The trend is growing rapidly as mobile apps lack AI facilities.

Routes of AI Popularity

AI has become extremely popular for many reasons. The most interesting and important ones:

  1. Neural networks

Neural networks are used to accompany the process of resolving many daily tasks. The most popular examples are these ones:

  • automatic recognition and email sorting;
  • computer games images and algorithms;
  • digital camera operation and automatic facial detection;
  • automatic voice recognition;
  • signature authentication.
  1. Attentive to user feedback

The AI application will enable users to collect and process user feedback in a more effective way. This is especially important for those developers who are interested in how to make an app like Duolingo. AI enables ensuring real interaction between the users and a tool. Considering likes and dislikes more precisely also becomes possible. This information serves as a valuable source to improve customer experience next.

  1. Automated reasoning

This feature is extremely important for problem-solving. It helps to identify the best solution taking into account the parameters of a given situation. The best example, in this case, is Uber. Its algorithms help to identify the shortest route among all the possible ones. This makes the user experience more convenient and cheaper.

  1. Conversational UI

This feature enables one to interact with a computer or mobile phone in human terms. AI enables the conversation to be resilient. Providing effective replies matters a lot for customer experience and problem-solving. This is especially important if you want to develop an app like Duolingo.

  1. Finalize monotonous tasks faster

AI provides opportunities to complete repetitive tasks faster and more effectively. Thanks to this feature users are allowed to have more time for creative and important things to do.  Keep this feature in mind if you want to make your own language app. It will help you to ensure a better user experience.

  1. Accuracy

AI introduces an amazing opportunity to get more accurate results. Speedy outputs also become possible in this case without sacrificing accuracy in any way. And what is also important is that the risk of mistakes is decreased a lot thanks to applying AI.

AI Technologies to Know about in the First Turn

If you want to find out more about AI as a user or even interested in how to make a learning app, be aware of these major points of the recent AI application:

  1. Speech recognition

This is one of the most popular AI technologies for mobile applications now. It represents a voice control system with automatic speech recognition. The technology is based on the conversion of human language into a language that a computer can understand.  Many mobile app developers decided to implement the same feature in their tools as well. It makes the user experience far more convenient.

  1. Chatbots

When the story comes to mobile applications, the said feature is of great importance. It enables people to provide feedback about the customer experience they have gained. Mobile apps developers consequently can use this feedback to enhance the user experience and make it more adaptable to the needs of customers.

  1. Machine learning

This is the future that is widely used in most applications. It is extremely helpful for classification and forecasting. A business that is based on forecasting needs this AI feature for sure. It is also important for those who want to create a language app.

  1. Biometrics

AI technologies provide a great room to analyze, identify, and assess human behavior. Thanks to its application, it becomes possible to easily recognize physical aspects of the human body, including structure, shape, and size. This technology is also associated with sensory and voice recorders, gesture control, etc.

Source: Pixabay
  1. Natural language technology

If you are interested in ways of developing an application for better customer experience, natural language technology is one you should integrate. It helps to track user feedback more effectively.

Duolingo Case of AI Application

Duolingo has become an extremely popular application for many reasons. It has a convenient user interface, provides quality learning materials, and is also boosted by AI features. Such AI features will be especially important for those readers who are interested in how to create a language learning app:

  • Speed repetition

Duolingo has created very detailed profiles based on the things that users don’t know and the things they want to know. For instance, some word is repeated a specific number of times. This helps an app forecast how long a user will remember this word. 

Duolingo introduces some words that a user has not seen. It is included in the exercises that are repeated more or less frequently. This approach helps with overcoming possible learning and memorizing challenges. The app will suggest exercises that will help a user memorize a certain word. It will also introduce extra exercises for those points where you experience some learning difficulties. For instance, if you make mistakes with past simple, the app picks the exercises exactly with past simple to enhance your knowledge. 

  • Birdbrain

This approach helps to pick the exact exercise to make your knowledge enhanced and ensure you can tackle this exercise without any extra stress. The approach enables developers to predict that a user will likely answer a certain question or task correctly with the probability of 90%, for instance. So, if a user steadily gives the wrong answers, an app gives tasks that are a bit simpler.

  • Blame

Apart from the task customization based on the previous correct and incorrect answers, Duolingo also needs to identify why a user fails to complete a specific exercise. The app identifies the reason for making a mistake whether it was associated with the tense, sentence structure, a part of speech, etc. So, Duolingo gets a chance to pick the most suitable exercises to fix the problem and make it solved.

  • Active learning

This approach is based on the analysis of previous mistakes made by the user. If a customer has challenges with remembering specific words or sentence structures, tenses, or similar things, the app picks the most suitable tips to make a user memorize the right spelling or grammar rule. The app helps to learn faster and avoid forgetting about a problem.

  • Logic regression

This approach is widely applied to challenging questions. If a user picks an incorrect answer, there is always an opportunity to request a report and find out what was wrong. If a user thinks that his/her answer was correct, it is possible to appeal such the answer suggested by the app. This makes the learning process more interactive.

  • Bandit

The app sends everyday notifications remembering that you have to practice more on the matter. Duolingo even analyzes the effectiveness of its notifications to improve it. AI defines when to send the exact notification and what to say to a customer to interest him/her in learning a language further. This is made based on tracking the activities that a customer does in Duolingo.

Source: Unsplash

Final Words

Applying AI is a promising thing in many industries, including business, medicine, and education. It is widely used to automate processes and work with information more effectively. AI also helps to make the user experience better. And now, AI is widely brought to different mobile apps to make them more useful.

Duolingo has become one of the most popular language learning apps thanks to the application of advanced AI technologies, such as speed repetition, Birdbrain, Blame, and many others. These technologies will be especially useful for those users who are interested in how to make a language learning app, like Duolingo.

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A Field Guide To Industrial Design Rights In Software and How They Work? 

Two decades ago, software was a preserve of big tech, and no one thought it would turn out to be anything like it is today. Today there are countless options for software for almost every activity you can think of. 

According to statistics, the software industry will be worth $737 billion in 2023. With such high figures, this field is quite competitive, creating the need for unique designs to help a developer stand out. 

As a result, registering for industrial design rights is always on the mind of every software developer.

Source – Pixabay

But What Are Industrial Design Rights?

Industrial design refers to the aesthetics of an item, such as shape, contour, texture, patterns, etc. Creating unique product designs can be time and money intensive, and you do not want to have another profit from your hard work. 

Luckily you can keep others from profiting off your designs by registering them as part of your intellectual properties. 

A unique design also ensures that your products stand out from the competition and are easily recognizable by potential customers. According to a study by CIPO, firms that invest in creating and registering unique designs have a 16% higher revenue per employee than those that do not.

If you want to get a deeper understanding of industrial design rights, HeerLaw explains it in detail, so you may want to check out their website. 

Industrial Design Rights Application for Software Designs

IP laws existed long before software became a thing. As a result, laws in many jurisdictions never envisioned a situation where digital assets or products would require industrial design protections. However, different countries, including Canada, have had to amend their IP laws to include software designs under the industrial design bracket.

Some aspects of the software that may qualify for protection under industrial design rights include its graphic user interfaces, graphical symbols, and screen layouts. It’s important to understand that this protection only covers the visual aspects of the software. If you wish to get protection for the functional aspects of the software, you should consider patent protection.

What Is a Patent

A patent is a legal document granting an inventor or their exclusive organization rights to an invention or process for a limited period. Governments grant patents upon registration and give inventors the exclusive right to profit from their creations. However, the inventor can sell their patent rights to other organizations. 

An invention must be first in the world, helpful, and non-obvious to be eligible for patent registration. Additionally, the invention must be described in detail in the patent application and must be able to be reproduced or used in some way. Finally, the invention must be in a field of technology that is eligible for patent protection.

Due to the limitation of IP laws regarding software and other digital assets, software patentability is unclear. The reason for the confusion is the fact that the lines of code used to create the software are not patentable. 

As a result, many people get the impression that software solutions are not patentable. However, code and the functional aspects of the software are two distinct things, with the latter being patentable. 

Other IP Protections for Your Software Design

Industrial designs and patents run for a limited period. In Canada, industrial design protections lapse after ten years, while patents expire after 20 years, leaving you vulnerable to copycats. Thankfully other protections, such as copyright and trademark, can help ensure that you retain significant control of your creations for a lifetime and beyond. 

Copyright protections cover all original works of art such as drawings, songs, videos, poems, books, computer programs, android and IOS apps, and webpages. They apply by default to the software creator, but registering them helps make enforcement much easier. In Canada, copyright protections last for the creator’s lifetime and 50 years after their passing.

Trademarks are also essential IP rights that apply to your software design. It covers software identifiers such as names, logos, graphics, slogans, and any visual aspect that distinguishes your product from its competition. Trademarks last for ten years, renewable upon the payment of renewal fees. 

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Useful Tools to Establish Your Business Branding

Whether you are just starting out in your field or are a company that has been around for years, creating a strong brand is vital for the continuance, longevity, and overall success of your business. To put it simply, your brand is your company’s distinct identity. It allows you to target your consumers and your audience. Your brand can include your business’s mission, visual design, its logo, and tone of voice as well as other features. It also normally includes your commitment to high-quality products, and customer service and can even involve pricing your services or products. According to the American Marketing Association define as follows: “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.”

Importance of Establishing Your Business Branding

The purpose of your brand— in its most basic form—helps your customers know what you have to offer. Effective branding includes following brand guidelines as well as following a strategic plan for building your brand identity. Consequently, having a well-established brand will help promote customer recognition and loyalty and will help you effectively stand out among your competitors. It will even help you attract good quality talent for employees when you create an environment they want to come work within.

What Makes up a Branding

Your branding is everything from your logo and the colors you use to your font and the types of videos you post. It communicates what your business is passionate about, its mission, and its purpose. It also communicates the message of your business. What you want to say to the world, what you want to provide with your service or your product, etc. It is, in essence, the embodiment of everything your business does, provides and is passionate about.

Useful Tools to Establish Your Business Branding

Now that we have considered what business branding means and what it can involve, it’s time to look deeper into the tools that are available that can help you establish your business branding. The following are some of the most user-friendly and applicable tools available that can give you a head start in creating your ideal brand:

Frontify

With this service, you can effectively simplify your brand management, connecting everyone and everything on one easy-to-access platform. Frontify understands that your brand is your bottom line in today’s competitive market. Thankfully, the software offered at Frontify helps everything brand-related for your company to come together and thrive. This platform provides everything for brand management from start to finish. Brand management execution on Frontify includes cross-team collaborations between various branding projects. This means you can use this to organize several branding elements all in one location.

Tailor Brands: Logo

One important aspect of any branding endeavor is coming up with a logo that fits your business’s mission and purpose and truly exudes what you want to say as a brand. Thankfully, Tailor Brands offers you a true one-stop shop. You can use the AI logo maker to easily create a logo that perfectly matches your brand, taking your vision to the next level as you create your website and can then be used to add to digital business cards and print branded merchandise. In just a few clicks, you can easily launch an online presence that adheres to your overall brand through various logo creation tools. Remember, your logo is your first impression on your audience, so getting your logo right, and ensuring that is truly a reflection of your brand is immensely important. You want your brand to instantly recognize your brand simply by seeing your logo.

Visme: Branded Visuals

This platform features everything you need to create documents, presentations, videos, and data visualizations for your brand. It puts the power of visual communication in your hands. It also is user-friendly, meaning you don’t have to have any prior design experience in order to use Visme. This allows you to turn figures and statistics into attractive visuals, allowing data visualization that is compelling for your audiences, even giving you the ability to attract a new audience, perhaps. Visme allows you to create, collaborate and store various brand-related items, maintaining consistency throughout your entire team. This means you can do everything from simple branded visuals of perhaps data that would promote your product or service, to creating fully interactive content and everything in between.

Prezi: Branded Videos

With Prezi, you can create high-quality video content that supports your brand. This means you can easily create video-based presentations for your online meeting, and webinars, or share on social media. You can also use this to easily issue company-wide announcements of updates throughout your entire business. Aside from branded videos, Prezi allows you to create a brand kit that includes fonts, logos, colors, and then sit back and relax, knowing your entire team is on the same page. With Prezi, you can create branded video content that displays right on the screen, next to you, meaning it will not cover your face when in a virtual meeting. It works seamlessly with many top virtual meeting software including Microsoft Teams, Zoom, YouTube, Google Meet, slack, Facebook, and more. This is the singular best way to connect and engage in the office or anywhere.

Piktochart Information Design

Your visual content should always reflect your branding. Thankfully, tools like Piktochart allow you to take advantage of visual branding tools to design professional-level graphics, images, and artwork. Conversely to tools like Illustrator or Photoshop that require intensive training to use, meaning months of time invested, Piktochart can help you create a professional-looking design in less than an hour. No graphic design experience or training is necessary to use this helpful tool. Using this, you can easily drag and drop in the editor to create brochures, infographics, and presentations in mere minutes, all of which spotlight and showcase your brand for all to see.

Lantana: Brand Tracking

Another way to promote the growth of your brand is through measurable tracking, showing your brand performance. The #1 solution for tracking your overall performance as a brand is Lantana. This tool allows you to build brand loyalty by giving you the ability to connect with your audience. In essence, this means you can get inside the head of millions of consumers located all across the globe. It also helps you understand all aspects of brand performance and how your brand is perceived, all without the cost associated with the costs and hassle of running a more complex research project. Lantana is a one-stop shop for a myriad of brand metrics that are helpful to track when building your brand’s reputation is a priority. With this tool, you can learn what groups to target for your brand and how to increase the perception of your brand, which means you optimize these various segments as part of your overall marketing plan.

Snaplytics: Social Media Analytics

Another important tool to utilize when building your brand’s social media presence is Snaplytics. This tool provides everything you need to do to create engaging stories that you can then share on social media platforms like Snapchat and Instagram. Snaplytics give you the ability to improve or alter your social media stories. The dashboard is easy to use, and you can even create a library of past content to look by on. This allows you to determine what worked well for your varying purposes.

Business Branding is Important, and These Can Help

Business branding is important to establishing your brand as a leader and authority in your industry. Thankfully, the tools listed above will help you create various elements of your brand and consolidate the entire process, meaning your data analysis, logo, and video creation is all part of promoting your brand and maintaining your brand throughout all the ways your business reaches out and the way you are considered in public.