Startups must leverage digital marketing to attract a large customer base and grow. The right digital marketing tools will help your business develop a competitive strategy that will help you track its performance in real time while also enjoying greater revenue.
There are many digital marketing tools, but you don’t need to incorporate all of them in your business to help it grow; you only need to select a few that can allow you to achieve results efficiently. Here are some of the most effective ones.
1. Sprout Social
Sprout Social helps in achieving authentic social media connections. It is a robust online marketing platform that allows a business to manage social media and increase its brand awareness. It has the right time to post feature, which allows you to post at a time when you’ll get maximum engagements.
A bonus advantage of this feature is that it allows you to focus on other things and only get online at the right time. It’s thus an excellent marketing tool for business owners studying and running businesses concurrently. It allows you to arrange your schedule properly and give your schoolwork the attention it deserves. Thus, you’ll not worry about lagging in academics or being pressured by assignment deadlines and make you look for someone to pay to write essay.
2. Google Ads
Google Ads is one of the best platforms for reaching your customers. It provides you with control when bidding for your ads. You can test your bids and effectively strategize.
It is a must-have marketing tool that will help you tailor ads for your specific audience. You can choose the specific demographics and devices where your ads appear.
3. Mailchimp
Mailchimp is an email marketing tool that allows you to create and send professional emails to your subscribers and customers. You can use it to segment your audiences and customize personalized messages to every demographic group.
The tool also allows you to track how your email campaigns are performing. You will be able to measure the open rates to see whether an adequate number of customers is opening the emails or whether the strategy is failing.
4. Buzzsumo
Buzzsumo is a popular marketing tool that is useful for businesses that want to undertake market research to learn about the type of emerging marketing content in a certain field.
The tool showcases the trending content on different social media platforms. It offers users features like influencer search and brand monitoring. These features allow business owners to have a better understanding of their competitors and the audience they are targeting.
5. Crazy Egg
Crazy Egg is a platform with a variety of tools that help businesses improve their customers’ experiences when using their sites.
It helps a business have a better understanding of customer interactions and identify areas where customers are experiencing frustrations and how online visitors interact with the product pages.
The platform has an A/B testing interface, which provides a straightforward approach to optimizing the performance of a website. You can define your business goals and monitor results effortlessly.
6. Canva
Canva is a tool used to design social media posts, professional-looking graphics, and different marketing materials.
It provides many templates you can choose from; the templates allow you to create outstanding designs even if you do not have any professional experience.
An advantage of using it is that it is cost-effective and can be used to create high-level marketing campaigns.
7. Email Octopus
Email Octopus is an email marketing tool with different responsive email templates. If you struggle to create captivating emails for your customers, this is the tool for you.
You can customise the templates or design your own from scratch. Also, you can import emails to Email Octopus and use their templates.
8. Hotjar
Hotjar provides a business with what it needs to optimize revenue and provide customers with a better experience. The platform allows you to understand your customers’ behavior better by providing playbacks of their recordings of their interactions on your site.
You can hear the recordings from the voice of customers survey, allowing you to make more informed decisions.
9. Agorapulse
Agorapulse is a social media management tool that helps small businesses to adequately handle their social media platforms.
It is usually challenging to monitor all the social media platforms of a business, and having everything managed on one platform can make work easier. The platform has a unified inbox to access all the conversations and mentions. It also has a calendar for scheduling posts.
This feature is useful to business owners who have other commitments, such as school. It lets you prepare posts in advance and schedule when they will be posted. Thus, you will not use your study time to do business-related tasks, postpone schoolwork, or be forced to hire academic writers such as those described in the PayForEssay review to create time to post content on your business social pages.
10. Facebook Ads Manager
Facebook Ads Manager lets you start ad campaigns and manage them in one place. With this tool, the only tasks you will worry about are choosing a good ad format, creating a budget, and setting up your campaign.
You can also view real-time data and monitor how your ad campaign is performing on the different meta platforms.
11. Upfluence
Upfluence is an influencer marketing platform that boosts sales through collaboration with creators and ambassadors.
The platform fosters organic influencer partnerships, and using it helps in driving online sales. It also has a live capture tool that collects social information for existing customers to identify potential future brand ambassadors.
12. Audiense
An integral aspect of digital marketing is understanding your target audience and identifying trends, and Audiense helps you achieve that.
The tool uses demographics and user interests to segment and identify the different audiences on social media.
Using it will enable you to run a social media campaign specific to your audience niche and have a clearer understanding of your customer personas.
Closing Remarks
The Internet age has made digital marketing an integral aspect of any business that wants to grow and capture more customers. Leveraging the tools discussed above will help your businesses improve on social media and email marketing. They will also help improve your business’s online visibility. Pick those that can work for business, use them well, and see your business grow.
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