As businesses continue to expand their online presence, search engine optimization becomes more important than ever. The right SEO strategies can help your website rank higher in SERPs, attract more traffic, build personal brand credibility and awareness, and increase your company’s visibility.
The Head of SEO at https://mjseo.agency/ and most SEO experts remark that to get the best outcome from the optimization, it is better to opt for professional services. Otherwise, businesses should have the necessary expertise and resources to handle SEO in-house. However, there is another widespread solution, like outsourcing. Currently, the question that is on everyone’s lips is whether it is possible to outsource SEO to ChatGPT. In this article, we will discuss the pros and cons of resorting to this popular tool.
What Is ChatGPT?
ChatGPT is a large language model. It is developed by OpenAI and based on the GPT-3.5 architecture. It is a chatbot designed to generate almost anything, from human-like responses to text-based prompts, making it a valuable tool for a wide range of applications.
In fact, ChatGPT gives text based on data that is available online. It can compose full pieces of content or assist users in rendering exciting ideas. The content produced by this AI system is thought to be exceptionally precise and advanced, to the point that scripts written by it may even fool scientists.
According to an investigation by the Swiss bank UBS, ChatGPT is the fastest-growing application of all time. The study estimates that this AI model had 100 million active users in January, which is only two months after its launch. ChatGPT is now regarded as one of the most efficient computer programs. It is not surprising, as it can remember past responses, filter out any potentially obscene information, and allows users to make edits to their algorithm or fixes to the generative text if needed.
Pros of Resorting to ChatGPT with SEO Tasks
Considering all the above, there are some potential advantages to using the popular AI model when it comes to search engine optimization.
One of the most significant advantages of outsourcing SEO tasks to ChatGPT is the time-saving aspect. This AI system can handle a large volume of assignments and processes in a short amount of time. It is particularly useful for companies that do not have the resources or staffing to manage all the work in-house. Outsourcing several objectives of the SEO strategy to ChatGPT frees up valuable time and resources that can be redirected toward other core business purposes and functions.
Delivering some SEO aspects to ChatGPT can be cost-effective for some businesses, especially those operating on a tight budget. Hiring a consultant or expert to perform tasks may be an expensive option, particularly for startups. ChatGPT can accomplish many of the jobs included in the SEO plan, such as:
- assist with content creation (writing SEO-oriented blog posts, texts for landing pages, and articles);
- brainstorming ideas for a glossary of terms or phrases related to your keywords;
- offering categories and subcategories related to your goods or services;
- presenting questions that a potential client might ask;
- composing title tags, headers, and meta descriptions;
- producing product descriptions (a valuable feature for eCommerce stores).
Given how much importance Google places on the content, you may be concerned about whether this search engine cares about the content generated by ChatGPT. However, you may rest assured that Google doesn’t care if artificial intelligence makes your texts. Moreover, this search engine giant has even posted its guidelines for utilizing AI.
Provides Advanced Analytics
ChatGPT’s advanced analytics abilities make it an ideal tool for SEO needs. This AI is capable of analyzing vast amounts of data and generating insights that can help businesses make informed decisions and identify potential areas for improvement.
Cons to Expect in the Case of Outsourcing SEO to AI
Despite the benefits the well-known AI system delivers, there are some drawbacks to expect from using it.
Limited Human Interaction
One of the downsides of outsourcing SEO to ChatGPT is the lack of human interaction. This is an AI language model, which means it does not have the same level of personalization and communication skills as a human SEO expert. It may lead to miscommunications or misunderstandings.
This AI is still considered an up-and-coming technology. At the same time, despite covering large language models, it still has its limitations and restrictions. While ChatGPT undoubtedly has many helpful and beneficial applications in terms of executing SEO tasks, it is necessary to pay attention to the fact that certain services may yet require a human touch to be done correctly.
While ChatGPT is capable of giving human-like responses, it does not have the same level of contextual understanding as a human professional. It can limit its ability to understand the nuances and peculiarities of your business and the specific SEO challenges you may be facing.
On top of that, this artificial intelligence is limited in terms of its knowledge base. In other words, what was current in 2021 is still popular nowadays. It implies that, for instance, there is no way for it to sync with updated data from SEO resources like Semrush or Ahrefs.
Low Creativity Level
SEO optimization is not just about technical skills; it also requires a degree of creativity for some content-related tasks. ChatGPT can provide you with diverse types of content. It can write text on various topics of different sizes and give catchy headings to structure them. You can also ask it to rewrite certain passages if you need to make them shorter or longer.
However, it may lack the needed creativity and originality that a human writer can deliver. It can result in generic content lacking the personality and voice that set your brand apart.
Moreover, the texts may not be highly unique, which is a great concern for SEO content. There can be overspamming with some words, so the overall word density will be higher than recommended, and the whole article may appear hard to read. Also, the information written by the AI can be simply inaccurate. Ultimately, the entire work will need to be fact-checked and edited to be used for SEO purposes.
Outsourcing SEO to ChatGPT has its pros and cons, and deciding whether to resort to an AI language model depends on your business’s specific needs and goals. It’s essential to note that relying on it does not mean completely replacing real specialists. ChatGPT can be used in conjunction with human expertise to provide a more comprehensive SEO strategy.