In this digital world, where content is considered king, crafting compelling content is more important than ever. Nowadays, there is a sea of content pieces on the internet, especially blog posts. This is because blogging strategy is applied as a part of content marketing struggles by a vast majority of marketers and businesses.
According to research, 92% of marketers prefer blog posts over any other content like infographics, videos, emails, etc.
It is obvious that millions of blogs on the internet are published by different businesses. In this scenario, a well-thought-out blogging strategy will serve as a compass to guide your every blog content. It will ensure that your content doesn’t only resonate with your audience but also engages them.
Moreover, writing blogs according to a compelling blogging strategy will transform your casual or new readers into dedicated followers. However, you may not know about crafting a compelling content/blogging strategy. In this post, we compiled a guide to captivating content that will help you in creating a compelling strategy.
A Guide to Crafting Captivating Blog Content
1. You Should A Craft Compelling Title
A title is the first part of the blog that your readers will see in the search results. A compelling title is useful for:
- Attracting the attention of readers.
- Generating interest and curiosity.
- Reflecting on your content quality.
- Increasing CTR (click-through rate).
- Distinguishing your blogs from competitors.
Tips to Craft a Compelling Title
Below we discussed some simple tips to make your blog titles compelling for readers.
- You should use power words (at least one) in your blog title such as The Best, Top, Profound, etc.
- Naturally, adjust your blog’s main keywords in the Title.
- It should be short and concise. (Adjust the Title between characters length of 50 to 60).
- The title should be unique and descriptive.
2. Add Some Headings to Your Blog Post
Headings play a good role in making your blog post captivating. Below are the ways through which you can captivate content with headings:
- You can break long paragraphs into shorter ones by adding relevant headings.
- With headings, you can make a blog easier to navigate for readers.
- Adding headings will improve the layout of your blogs.
And so on…
Tip: You should add the headings and sub-headings in an optimal sequence i.e. h1>h2>…>h6. Furthermore, headings and sub-headings should also be unique and descriptive (like title).
3. You should Include a Hook at the Beginning
Another thing that is useful for crafting a compelling blog is “the Hook”. A hook is an opening line of your blog that is used to catch the attention and spark interest in the audience so that they are ready to read more. So, it is beneficial to include a hook at the start of your blog content.
To add a hook, you can use multiple things such as a sentence, surprising statistics, or an emotion-provoking query.
A Question Hook:
“Have you ever wished that you could go back in time and experience an event that fundamentally altered the path of human history? Just picture the excitement of seeing history happen from the sidelines.”
A Statistical Hook:
“Over the past ten years, there have been more than 7.8 billion individuals on the planet.
4. Make It Simple and Engaging for Readers
If your blog has complex or boring language, it will be difficult to understand for your readers. In this scenario, there are big chances that they may stop reading and leave your blog content. So, to make your writing compelling, it is useful to replace complex language with simple and boring words with engaging ones.
However, if doing so seems difficult, you can paraphrase online your content with online tools. These are effective at automatically replacing the difficult terms or phrases of your writing with easy-to-understand words and phrases. Moreover, they revamp the boring language into an engaging one.
We had a text with some difficult and boring words. We rephrased it through an online paraphrasing tool. The tool immediately made our input simple and engaging to read.
Boring and Difficult Text:
“The lecture hall was put to sleep with the professor’s steady drone, a soporific lullaby. The pupils were confused and baffled by the complex, maze-like notions he elucidated, which were a Gordian knot of obscure concepts.”
Simple and Engaging Text:
“The lecture hall was quiet because the professor’s voice was so boring it made everyone sleepy. The students didn’t understand what he was talking about. His ideas were too complicated and hard to follow. It was like a puzzle they couldn’t figure out.”
5. Your Blog Content Should be Concise and Clear
To captivate the attention of readers, your blog content should be clear, straightforward and concise. For this, you should avoid unnecessary fluffing of words but prefer clarity (especially when writing an introduction or conclusion).
But, if you are unable to enclose your message in a concise and brief manner, you can get help from an online summarizer. It is effective at encapsulating the long-form text into very short form. It uses artificial intelligence to immediately summarize content pieces accurately.
We had to concise the below text, we used an online summarizing tool for that. The tool instantly summarized our text without losing any of its key information.
Humanity has advanced rapidly during the unrelenting passage of time. Advancements in technology redefine our potential. The world is changing due to artificial intelligence and quantum computing. As medicine advances, it unravels the mysteries of health and illness. While environmental efforts work towards a sustainable future, science solves puzzles.
“Technological advancements have redefined our potential, and two key drivers of change are artificial intelligence and quantum computing.”
6. Use Visuals Effectively
Visual content can enhance the captivity of your blog posts. There are different forms of visual content such as images, infographics, online videos, etc. Visuals make the content compelling in the following ways:
- Making it visually appealing.
- Clarifying complex content and making it easier to read.
- Enhancing readability score by breaking long text blocks.
- Adding value to the overall credibility and professionalism of content.
And so on…
Tip: you should always have high-quality and relevant visuals. Moreover, you should try to add small-size visuals that are quick to load.
Nowadays, due to high competition in blogging, it is necessary to craft compelling content. Compelling content is effective in transforming your casual readers/audience into permanent followers. To create compelling content, you are required to include multiple things in your blogging strategy. This guide is focused on the details of creating compelling blog content. You can add the above-mentioned things into the blogging strategy and make their use in the future as a guide.