Good video editing software helps you to showcase your products from every possible angle. It gives your product a professional promo for social media platforms like Instagram, Facebook, YouTube, etc. where you can share these videos like your brand videos. Several easy-to-use free video editing programs may help you stand out from others over the internet
Well-produced video products have a more engaging form of content marketing than just photographs alone and something authentic that automatically reduces a customer’s hesitation in making a purchase. ECommerce product videos can increase conversion rates up to around 144 per cent. Therefore, making a well-collected and enjoyable video can help you a lot of responses online.
There are many modern laptops or desktops-based editing software available for businesses looking to make something promotional as their brand videos. The most substantial advantage of free video editing software for laptops or desktops is that they tend to have more additional features than smartphone video editing applications.
Suppose you are someone looking to edit your promotional video on a simple and small budget. In that case, the applications below are just perfect for you as you can use them to edit long forms of content for social media platforms like YouTube or your eCommerce site.
There is a list of the best video editing software from all around the internet. Each entrepreneur has their own needs and requirements, so this list runs down some of the most valuable features of each best free video editor.
Best Free Video Editor:
- Video Pad
- Adobe premiur pro
- Final cut pro
- HitFilm Express
1. Filmora (Recommended)
Wondershare Filmora is one of the top and best free video editor. Filmora comes with many amazing features but picture-in-picture mode, green screen, split screen, auto reframe, silence detection, motion tracking and AI portraits are the best features.
Filmora is a popular video editor among YouTubers and video content creators.
- Audio Equalizer
- 4K Resolution Editing Support
- GIF Support
- Split Screen
- Video And Audio Controls
- Layer Multiple Video Clips
- Video Stabilization
- Color Grading Presets
- Advanced Text Editing
- Mosaic (Blurring)
- Noise Removal
- Social Import
- Frame By Frame Preview
- Speed Control
- Chroma Key Backgrounds
- Screen Recording
- Audio Separation
- Scene Detection
Camtasia allows you to create engaging instructional content using powerful video content as well as other features. These include animated backgrounds, graphics, callouts, and clickable links within the videos created. Therefore, your end-user can easily be engaged by your finished product due to these features available in Camtasia Studio. Nevertheless, Camtasia is not free.
- Video Capture
- Image Editor
- Scrolling Capture
- Text Extraction
- Screen Record
- File Sharing
- Platform Search
3. Video Pad
Video Pad is a great free option for anyone who wants to make some high-quality videos without having to spend a dime on it. With the help of this video editing software, you will find all kinds of simple and easy-to-use features, for example – 3D video editing and sound effects library to try various types of video compositions and styles.
You can use editing features like special effects, overlays, texts and transitions, colour adjustments, and sound effects on your video to make it look more stunning and eye-catching. Then you can even export all your finished videos directly to social media platforms like YouTube, and Facebook, or directly to your Google Drive and other mobile devices quickly and easily.
- It has a built-in double screen for easy and intuitive editing.
- It has pre-made, customizable transitions for more polished professionalism
- Exporting presets to easily create video files for specific platforms is very easy in this software
InVideo helps you change your video clips into spectacular videos. They have helped many media companies, small businesses, and brands and have extended their audience engagement with the help of video content.
The one thing that every user would love in the application is that they have at least 100 different categories of templates to choose from where every template is captivating and straightforward.
The templates also use an artificial intelligence (AI) engine. That works behind all the scenes to provide you with all the visuals and music selections, so you do not have to spend time searching for them. It has an all-the-time open world-class support system, making it a very dependable application at any time needed.
- 60 unique video exports a month.
- 4000+ fully-customisable templates.
- Access to 1M+ images and video clips.
- Make videos in any language.
- Unlimited users.
- Add your branding.
- Automated text-to-speech.
- Reseller rights.
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Adobe premiere pro is the most popular video editor that can turn your computer into a full-featured device for creating multimedia files that include gaming videos. You can include this program on your list as it gives you high-quality results. It does not even have any limitations when it comes to importing your video in different formats. It has the following features included;
Social media share and publishing tools to share videos online through the applications themselves. It has an extensive library of video transitions and visual effects to customize videos. It also has video optimization tools like stabilization in it
But this video editor has a straightforward user interface and can be very simple for some advanced video editors. It even does not have as many advanced features as other free video editing software on this list, but it has features like light effects, fine-tuning colours, and over texts and images; there’s enough here to make it worthy of your download.
- Simultaneous Projects.
- Motion Graphics Templates.
- Shared Projects.
- VR Editing.
- VR Rotate Sphere.
- VR Audio Editing.
- Video Titling & Graphics.
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The iMovie users also get optional templates to use. That means people can add their photos and videos with titles and music to their timelines together to create stunning videos.
- The biggest pro of iMovie is that it has some fantastic tools for free.
- Many special effects are available, including slowing down or speeding up the video clip, the picture-in-picture feature, and the green screen effect.
- If a user does not want to add their music to the video, then the application offers more than 80 soundtracks to use, and it also has an option to use your voice as the soundtrack.
- The users can also shift between the mac devices to work on the projects.
With such excellent capabilities, many people can get motivated to give this software a crack.
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Promo.com has all that one would need in a contemporary and top-quality video editor. It can help you in making high-quality professional videos with features like royalty-free music, customizable video templates, and much more. Promo is a specialized tool that helps you make your commercial and promotional videos.
- It is effortless to use as it has a straightforward user interface
- It is also very supportive when it comes to customer services
- You can manage up to 10 brands all in one account
You can practically use this application’s tool to make all types of videos, for example, horizontal videos, vertical videos, square videos, and even banner videos. There is no limit on Promo.com to use your creativity and get what you want.
Many professionals use it now and then, and it allows you to combine your video editing tools with a media organization. It helps you to extend your capabilities by adding features like third-party workflow extensions.
If you are looking for an option that Adobe does not own, this software is your best option. With little work and patience, you could master the software without any problem whatsoever. The Final Cut Pro is very significant with Mac systems and is also compatible with iPads. The software is smooth even when you work with large media files.
It has many features like drag and drop, colour correction, etc., which give you high-level results. The user interface is simple and easy to use; it supports almost all kinds of video formats and audio formats.
- Workflow extensions.
- Batch sharing.
- Video noise reduction.
- Timecode window.
- Comparison viewer.
- Tiny planet.
- Improvements to 360° video
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This video editor and movie maker is straightforward to use and has a very user-friendly Video Editor, Movie Maker, and Slideshow video maker interface. The software encompasses all the traditional tools and features that you would expect from top-quality video editing software.
This video editor and movie maker software has features like video trim, spilt, combining video and phones, adding music, and so much more. The software becomes an accessible replica of a professional video editing application like Adobe Premiere Pro.
- Chroma key / Green Screen.
- Speed Up & Slow Down Video and Audio.
- Export In 4k.
- Blur Video Background.
- Video Blending.
- Fade video to White/black.
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10. HitFilm Express
If you do not have a lot of experience with video editing, this application will make you a little advanced at first. This application is usually used to produce Hollywood-style films, but it’s worth the learning curve as it’s one of the best video editors available.
HitFilm includes animation tools that would let you create and edit audio-video transitions without the need to create composite shots, which is a huge time saver when it comes to editing.
- It has professional-grade video editing with motion tracking, colour pickers, and cropping tools.
- This video editor gives you composite shot enhancements that allow you to animate two separate shots together for surreal video effects.
- It even has an auto stabilizer to make shaky footage look smooth
- You will get different transition options like push, zoom, dissolves, etc from this awesome editor.
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So, these are the best free video editor that you must try in 2022. So, without wasting any more time, start trying them. Each option may come with its own set of advantages and disadvantages. Hopefully, with the help of this list, you will be able to find out the most useful features of each editor.
According to that, pick Filmora editor if you want a free video editor and if you want a premium editor then go with Camtasia and start video editing to make them utterly impressive for the audiences. Happy video editing!